| Read all about it: The politicization of “fake news” on Twitter J Brummette, M DiStaso, M Vafeiadis, M Messner Journalism & Mass Communication Quarterly 95 (2), 497-517, 2018 | 203 | 2018 |
| Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations MW DiStaso, M Vafeiadis, C Amaral Public Relations Review 41 (2), 222-231, 2015 | 123 | 2015 |
| Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement M Vafeiadis, DS Bortree, C Buckley, P Diddi, A Xiao Journal of Product & Brand Management 29 (2), 209-222, 2020 | 104 | 2020 |
| Effect of message interactivity on product attitudes and purchase intentions HK Ott, M Vafeiadis, S Kumble, TF Waddell Journal of Promotion Management 22 (1), 89-106, 2016 | 79 | 2016 |
| The role of corporate credibility and bandwagon cues in sponsored social media advertising R Li, M Vafeiadis, A Xiao, G Yang Corporate Communications: An International Journal 25 (3), 495-513, 2020 | 40 | 2020 |
| Fake news: How emotions, involvement, need for cognition and rebuttal evidence (story vs. informational) influence consumer reactions toward a targeted organization M Vafeiadis, A Xiao Public Relations Review 47 (4), 102088, 2021 | 32 | 2021 |
| Narratives in political advertising: An analysis of the political advertisements in the 2014 midterm elections M Vafeiadis, R Li, F Shen Journal of Broadcasting & Electronic Media 62 (2), 354-370, 2018 | 29 | 2018 |
| News storytelling through images: Examining the effects of narratives and visuals in news coverage of issues M Vafeiadis, JA Han, F Shen International Journal of Communication 14, 21, 2020 | 19 | 2020 |
| Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience C DiRusso, C Buckley, P Diddi, FE Dardis, M Vafeiadis, N Eng Public Relations Review 48 (3), 102207, 2022 | 16 | 2022 |
| Strategic nonprofit communication: Effects of cross-sector corporate social responsibility (CSR) alliances on nonprofits and the mediating role of social-objectives achievement … M Vafeiadis, VS Harrison, P Diddi, F Dardis, C Buckley International Journal of Strategic Communication 15 (4), 275-292, 2021 | 14 | 2021 |
| The impact of CSR on nonprofit outcomes: How the choice of corporate partner influences reputation and supportive intentions V Harrison, M Vafeiadis, P Diddi, J Conlin Corporate Communications: An International Journal 27 (2), 205-225, 2022 | 11 | 2022 |
| Effects of narratives, frames, and involvement on health message effectiveness M Vafeiadis, F Shen Health Marketing Quarterly 39 (3), 213-229, 2022 | 9 | 2022 |
| Greening professional sport: How communicating the fit, proximity, and impact of sustainability efforts affects fan perceptions and supportive intentions VS Harrison, M Vafeiadis, J Bober Sustainability 14 (6), 3139, 2022 | 7 | 2022 |
| Message interactivity and source credibility in online dental practice reviews: responding to reviews triggers positive consumer reactions regardless of review valence M Vafeiadis Health Communication 38 (1), 80-90, 2023 | 6 | 2023 |
| Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions VS Harrison, M Vafeiadis, P Diddi, C Buckley, FE Dardis Public Relations Review 48 (5), 102184, 2022 | 5 | 2022 |
| Relational care in communication as the basis of nonprofit fundraising: Theorizing professional ethics based in stewardship and ethics of care S Madden, V Harrison, M Vafeiadis Journal of Philanthropy and Marketing, 2022 | 5 | 2022 |
| Examining the effects of celebrity (vs. noncelebrity) narratives on opioid addiction prevention: Identification, transportation, and the moderating role of personal relevance M Vafeiadis, W Wang, M Baker, F Shen Journal of health communication 27 (5), 271-280, 2022 | 3 | 2022 |
| 195 How Television Viewers Use Social Media to Engage with Programming: The Social Engagement Scale Development and Validation Miao Guo 215 Getting Over the Hump: Examining … DP Cingel, MK Olsen, E Klawitter, E Hargittai, J Banks, RM Martey, ... Journal of Broadcasting & Electronic Media 62 (2), 2018 | | 2018 |
| Visual modalities in online public relations and marketing: The role of emojis M Vafeiadis New Media and Public Relations 3, 2017 | | 2017 |
Pratiti DiddiGeorge Mason UniversityVerifierad e-postadress på gmu.edu
