Peter Magnusson
Peter Magnusson
Professor, Karlstad University, Service Research Center
Verifierad e-postadress på kau.se
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Value in use through service experience
S Sandström, B Edvardsson, P Kristensson, P Magnusson
Managing Service Quality: An International Journal, 2008
6602008
Managing user involvement in service innovation: Experiments with innovating end users
PR Magnusson, J Matthing, P Kristensson
Journal of Service Research 6 (2), 111-124, 2003
5852003
Exploring value propositions and service innovation: a service-dominant logic study
P Skålén, J Gummerus, C Von Koskull, PR Magnusson
Journal of the Academy of Marketing Science 43 (2), 137-158, 2015
4662015
Exploring the Contributions of Involving Ordinary Users in Ideation of Technology‐Based Services*
PR Magnusson
Journal of product innovation management 26 (5), 578-593, 2009
4102009
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review, 2011
3352011
Customer integration within service development—A review of methods and an analysis of insitu and exsitu contributions
B Edvardsson, P Kristensson, P Magnusson, E Sundström
Technovation 32 (7-8), 419-429, 2012
2812012
Users as a hidden resource for creativity: Findings from an experimental study on user involvement
P Kristensson, PR Magnusson, J Matthing
Creativity and innovation management 11 (1), 55-61, 2002
2772002
Benefits of involving users in service innovation
PR Magnusson
European Journal of Innovation Management, 2003
2672003
Dimensions of fit between a brand and a social cause and their influence on attitudes
S Zdravkovic, P Magnusson, SM Stanley
International Journal of Research in Marketing 27 (2), 151-160, 2010
2582010
Social identity and brand equity formation: A comparative study of collegiate sports fans
BA Boyle, P Magnusson
Journal of Sport Management 21 (4), 497-520, 2007
2302007
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
P Magnusson, RT Wilson, S Zdravkovic, JX Zhou, SA Westjohn
International Marketing Review, 2008
1992008
Involving customers in new service development
B Edvardsson, P Kristensson, P Magnusson, J Matthing, A Gustafsson
World Scientific, 2006
1942006
Involving customers in new service development
B Edvardsson, P Kristensson, P Magnusson, J Matthing, A Gustafsson
World Scientific, 2006
1942006
Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective
SA Westjohn, N Singh, P Magnusson
Journal of International Marketing 20 (1), 58-73, 2012
1762012
The role of cultural intelligence in marketing adaptation and export performance
P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ...
Journal of International Marketing 21 (4), 44-61, 2013
1662013
When learning is not enough: A process model of expatriate adjustment as cultural cognitive dissonance reduction
CP Maertz Jr, A Hassan, P Magnusson
Organizational Behavior and Human Decision Processes 108 (1), 66-78, 2009
1632009
Tuning users' innovativeness during ideation
P Kristensson, PR Magnusson
Creativity and innovation management 19 (2), 147-159, 2010
1432010
Tuning users' innovativeness during ideation
P Kristensson, PR Magnusson
Creativity and innovation management 19 (2), 147-159, 2010
1432010
Technology readiness and usage: a global-identity perspective
SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou
Journal of the Academy of Marketing Science 37 (3), 250-265, 2009
1392009
Beyond anger: A deeper look at consumer animosity
CM Harmeling, P Magnusson, N Singh
Journal of International Business Studies 46 (6), 676-693, 2015
1172015
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Artiklar 1–20