| Marketing: Concepts and strategies S Dibb, L Simkin, WM Pride, OC Ferrell Houghton Mifflin, 2005 | 1118 | 2005 |
| Religious influences on shopping behaviour: An exploratory study N Essoo, S Dibb Journal of marketing management 20 (7-8), 683-712, 2004 | 725 | 2004 |
| Rethinking the brand concept: new brand orientation C Simoes, S Dibb Corporate Communications: An International Journal, 2001 | 489 | 2001 |
| Managing corporate identity: an internal perspective C Simões, S Dibb, RP Fisk Journal of the Academy of Marketing science 33 (2), 153-168, 2005 | 434 | 2005 |
| Market segmentation: strategies for success S Dibb Marketing Intelligence & Planning, 1998 | 248 | 1998 |
| Product involvement: an application in clothing N Michaelidou, S Dibb Journal of Consumer Behaviour: An International Research Review 5 (5), 442-453, 2006 | 235 | 2006 |
| The role of corporate culture, market orientation and organisational commitment in organisational performance: the case of non-profit organisations JC Pinho, AP Rodrigues, S Dibb Journal of management development, 2014 | 225 | 2014 |
| Consumer trust in the online retail context: Exploring the antecedents and consequences J Chen, S Dibb Psychology & Marketing 27 (4), 323-346, 2010 | 224 | 2010 |
| Consumer involvement: a new perspective N Michaelidou, S Dibb The Marketing Review 8 (1), 83-99, 2008 | 204 | 2008 |
| The application of a relationship marketing perspective in retail banking S Dibb, M Meadows Service Industries Journal 21 (1), 169-194, 2001 | 180 | 2001 |
| The market segmentation workbook S Dibb, L Simkin Cengage Learning EMEA, 1996 | 179 | 1996 |
| Market segmentation: diagnosing and treating the barriers S Dibb, L Simkin Industrial Marketing Management 30 (8), 609-625, 2001 | 168 | 2001 |
| Targeting, segments and positioning S Dibb, L Simkin International Journal of Retail & Distribution Management, 1991 | 162 | 1991 |
| Unlocking the potential of upstream social marketing S Dibb, M Carrigan, R Gordon European Journal of Marketing, 2013 | 155 | 2013 |
| The value of health and wellbeing: an empirical model of value creation in social marketing S Dibb, M Carrigan, N Zainuddin, R Russell-Bennett, J Previte European Journal of Marketing, 2013 | 150 | 2013 |
| The strength of branding and positioning in services S Dibb, L Simkin International Journal of Service Industry Management 4 (1), 0-0, 1993 | 146 | 1993 |
| Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change S Dibb, M Carrigan European Journal of Marketing 47 (9), 1376-1398, 2013 | 143 | 2013 |
| A program for implementing market segmentation S Dibb, L Simkin Journal of Business & Industrial Marketing, 1997 | 140 | 1997 |
| Is ‘culture’a justifiable variable for market segmentation? A cross‐cultural example A Lindridge, S Dibb Journal of Consumer Behaviour: An International Research Review 2 (3), 269-286, 2003 | 139 | 2003 |
| Up, up and away: social marketing breaks free S Dibb Journal of Marketing Management 30 (11-12), 1159-1185, 2014 | 128 | 2014 |
Maureen MeadowsProfessor of Strategic Management, Coventry UniversityVerified email at coventry.ac.uk
