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Junzhao Ma
Junzhao Ma
Lecturer of Marketing, Monash University
Verifierad e-postadress på monash.edu - Startsida
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Advertisements just aren't advertisements anymore: A new typology for evolving forms of online “advertising”
C Campbell, J Cohen, J Ma
Journal of Advertising Research 54 (1), 7-10, 2014
1002014
Does greater online assortment pay? An empirical study using matched online and catalog shoppers
J Ma
Journal of Retailing 92 (3), 373-382, 2016
452016
The impact of service failure and recovery on target and observing customers: a comparative study
SS Sharifi, M Palmeira, J Ma, G Spassova
Journal of Hospitality Marketing & Management 26 (8), 889-910, 2017
272017
Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress
C Campbell, JJ Ma
Springer, 2015
192015
Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the US
J Ma, S Seenivasan, B Yan
International Journal of Research in Marketing 37 (2), 320-335, 2020
172020
Sex robots: Are we ready for them? An exploration of the psychological mechanisms underlying people’s receptiveness of sex robots
J Ma, D Tojib, Y Tsarenko
Journal of Business Ethics 178 (4), 1091-1107, 2022
162022
Does better Internet access lead to more adoption? A new empirical study using household relocation
J Ma, Q Huang
Information Systems Frontiers 17, 1097-1110, 2015
112015
Determinants of store patronage: The roles of political ideology, consumer and market characteristics
F Madani, S Seenivasan, J Ma
Journal of Retailing and Consumer Services 63, 102691, 2021
92021
How does service robot anthropomorphism affect human co-workers?
D Tojib, R Sujan, J Ma, Y Tsarenko
Journal of Service Management 34 (4), 750-769, 2023
52023
Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size
HY Tsao, C Campbell, J Ma, L Pitt
Journal of Marketing Analytics 2, 205-217, 2014
22014
Understanding the Impact of Walmart Closure on Households' Demand for Consumer Packaged Goods Categories
Y Ma, S Seenivasan, J Ma, Y Tsarenko
Available at SSRN 3718079, 2020
2020
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Artiklar 1–11