Aswo Safari
Aswo Safari
Doctor, Assistant Professor in International Marketing, Uppsala University
Verified email at - Homepage
Cited by
Cited by
Alleviating uncertainty through trust: A narrative approach to consumers' foreign online purchasing behaviour
A Safari, P Thilenius
Journal of customer behaviour 12 (2-3), 211-226, 2013
Customers’ international online trust-Insights from focus group interviews
A Safari
Journal of theoretical and applied electronic commerce research 7 (2), 59-72, 2012
The impact of psychic distance on consumers’ behaviour in international online purchasing
A Safari, P Thilenius, A Hadjikhani
Journal of International Consumer Marketing 25 (4), 234-249, 2013
Consumer foreign online purchasing: Uncertainty in the consumer-retailer relationship
A Safari
Department of Business Studies, 2014
Does a web site's country of origin impact equally on young and adult consumers?
A Hadjikhani, A Safari, P Thilenius
Young Consumers, 2011
Multilevel psychic distance and its impact on SME internationalization
A Safari, S Chetty
International Business Review 28 (4), 754-765, 2019
Transactional or relational exchange theory in B2C marketing: An agenda for a different type of relational exchange theory
A Safari, G Albaum
Journal of Customer Behaviour 18 (2), 87-100, 2019
Digitalization and international online sales: Antecedents of purchase intent
C Lindh, E Rovira Nordman, S Melén Hånell, A Safari, A Hadjikhani
Journal of International Consumer Marketing 32 (4), 324-335, 2020
The impact of types of trust in the public sector–a case study approach
L Höglund, M Mårtensson, A Safari
International Journal of Public Sector Management, 2019
A search and deliberation framework for understanding consumers’ foreign online purchasing
A Safari, M Yamin
Extending the business network approach, 211-225, 2016
Expectations and the performance of governance functions between a board, management and other stakeholders: the case of Robotdalen
L Höglund, M Mårtensson, A Safari
Journal of Management and Governance 22 (4), 805-827, 2018
Digitalization in the global sales era: The analysis of a cross-national dataset
C Lindh, E Rovira Nordman, S Melén Hånell, A Safari, A Hadjikhani
European International Business Academy Conference, 2018, 2018
What next for kurdistan?
A Safari, J Tirman
Huffington Post, 2017
Theoretical Path for B2B Marketing: Transaction or Relational Exchange Theory?
A Safari, G Albaum
Academy of Marketing Science Annual Conference Coronado, California USA, May …, 2017
How and When psychic distance affects SMEs internationalization?
A Safari, S Chetty
European International Business Academy (EIBA) 42nd Annual Conference …, 2016
Expectations, trust and performance in a board: The case of Robotdalen
L Höglund, M Mårtensson, A Safari
19th Annual Conference of the International Research Society for Public …, 2015
The impact of different types of trust: Interaction between an organization and its governing board
L Höglund, M Mårtensson, A Safari
International research society for public management conference, University …, 2015
Cognitive, affective, and connected trust in domestic and foreign consumer online purchasing relationships
A Safari, P Thilenius
Factors affecting consumers’ psychic distance
A Safari
European International Business Academy (EIBA) 40th Annual Conference …, 2014
Att nå kunder på Internet
A Safari
Studentlitteratur, 2013
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