| Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation JR Blair, P Gala, M Lunde Journal of Consumer Marketing 39 (2), 145-165, 2022 | 14 | 2022 |
| The impact and mediating role of personal brand authenticity on the self-actualization of university graduates entering the workforce L Allison, J Blair, JH Jung, PJ Boutin Jr Journal for Advancement of Marketing Education 28 (2), 3-13, 2020 | 11 | 2020 |
| Gerald Davis, The vanishing american corporation (2016) JR Blair Markets, Globalization & Development Review 1 (2), 2016 | 9 | 2016 |
| Book Review: The fluid consumer: Next generation growth and branding in the digital age JR Blair Journal of Macromarketing 39 (3), 341-345, 2019 | 6 | 2019 |
| Implications of Autonomous Pricing on Persuasion Knowledge and Aggressive Consumers J Blair Journal of Business and Management 27 (2), 33-68, 2021 | 2 | 2021 |
| Incorporating Experiential Learning in the Classroom: Activities and Speakers P Gala, J Blair, S Hunt, D Bennett, S Sarofim Back to the Future: Revisiting the Foundations of Marketing 115, 2018 | 2 | 2018 |
| Ring the alarm: modifications to higher education negatively impacting full-time faculty JR Blair, L Jones, M Manning, J McGlown, C Streetman, C Walz Journal of Business & Industrial Marketing 39 (1), 37-52, 2024 | 1 | 2024 |
| Positive Implications of Weekly Marketing Entrepreneur Pitch Competition Assignments J Blair Journal for Advancement of Marketing Education 29, 1-11, 2021 | 1 | 2021 |
| ETHICS AND MORAL HAZARD OF UNIVERSITY RESPONSES TO SARS-COV2 THROUGH A TERROR MANAGEMENT PERSPECTIVE L Allison, JR Blair, M Fore 9th Annual Conference March 24-25, 2022 Hosted by Eastern Kentucky …, 2022 | | 2022 |
| Sports Marketing: A Winning Approach D Bennett, G Matos, J Blair | | 2022 |
| Age of the Influencer: Exploring How Influencers Build Trust Online and Its Effect on Young Consumers LK Herbstreit, J Blair Encompass Digital Archive, Eastern Kentucky University, 2022 | | 2022 |
| The Importance of Students Creating Professional Personal Brands Online M Fore, J Blair, L Allison Business Education Forum 76 (2), 18-22, 2021 | | 2021 |
| Organizational Communication: Personal Selling and Brand Management L Allison, J Blair Sage Skills, 2021 | | 2021 |
| Product standardization and adaptation in the classroom: An Oreo case study J Blair, P Boutin Business Education Forum 74 (4), 38-41, 2020 | | 2020 |
| Christelle Damiens, Ready, Tech, Go!: The Definitive Guide to Exporting Australian Technology to Europe (2016) J Blair Journal of EuroMarketing 28 (1/2), 57-60, 2019 | | 2019 |
| A Framework for Practical Student Projects in Global Marketing Courses J Blair, JJ Xiao, I Mason Business Education Forum 73 (4), 4-7, 2019 | | 2019 |
| Marketing Professional Interview Assignment J Blair Back to the Future: Revisiting the Foundations of Marketing, 373, 2018 | | 2018 |
| Essays on Participatory Pricing, Branding, and Consumer Behavior J Blair University of Rhode Island, 2018 | | 2018 |
| Learn What the Luxury Suite Customer Wants J Blair, P Titlebaum, M Brown, R Dick Applied Research in Coaching and Athletics Annual 31 (1), 224-248, 2016 | | 2016 |
| Learn What the Luxury Suite Customer Wants! P Titlebaum, J Blair, M Brown, R Dick | | 2013 |
