Magdalena Florek
Titel
Citeras av
Citeras av
År
Podstawy marketingu terytorialnego
M Florek
Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2013
3232013
A great place to live, work and play
A Insch, M Florek
Journal of place management and development, 2008
2482008
Wizerunek miasta: Od koncepcji do wdrożenia
E Glińska, M Florek, A Kowalewska
Wolters Kluwer, 2009
185*2009
The country brand as a new challenge for Poland
M Florek
Place branding 1 (2), 205-214, 2005
1722005
Mega Event= Mega Impact? Travelling fans' experience and perceptions of the 2006 FIFA World Cup host nation
M Florek, T Breitbarth, F Conejo
Journal of sport & tourism 13 (3), 199-219, 2008
1562008
City council websites as a means of place brand identity communication
M Florek, A Insch, J Gnoth
Place Branding 2 (4), 276-296, 2006
1472006
No place like home: Perspectives on place attachment and impacts on city management
M Florek
Journal of Town & City Management 1 (4), 346-354, 2011
902011
Export flagships in branding small developing countries: The cases of Costa Rica and Moldova
M Florek, F Conejo
Place Branding and Public Diplomacy 3 (1), 53-72, 2007
772007
When fit matters: Leveraging destination and event image congruence
M Florek, A Insch
Journal of Hospitality Marketing & Management 20 (3-4), 265-286, 2011
762011
Place satisfaction of city residents: Findings and implications for city branding
A Insch, M Florek
Towards effective place brand management: Branding European Cities and …, 2010
702010
The trademark protection of country brands: insights from New Zealand
M Florek, A Insch
Journal of Place Management and Development, 2008
682008
Strategia promocji jednostek samorządu terytorialnego-zasady i procedury
M Florek, A Augustyn
Fundacja Best Place-Europejski Instytut Marketingu Miejsc, 2011
622011
Prevalence of country of origin associations on the supermarket shelf
A Insch, M Florek
International Journal of Retail & Distribution Management, 2009
612009
Promocja miast: Nowa perspektywa
A Proszowska-Sala, M Florek
Ströer Polska, 2010
52*2010
Kapitał marki miasta zorientowany na konsumenta - źródła i pomiar
M Florek
Uniwersytet Ekonomiczny w Poznaniu, 2014
412014
Online city branding
M Florek
City branding, 82-90, 2011
412011
From brand equity to place brand equity and from there to the place brand
M Florek, M Kavaratzis
Place branding and public diplomacy 10 (2), 103-107, 2014
342014
Rethinking brand equity—possibilities and challenges of application to places
M Florek
Rethinking place branding, 225-239, 2015
232015
Mega sports events and host country image: the case of the 2006 FIFA World Cup
M Florek, T Breitbarth, F Conejo
Journal of Sport Tourism 13 (3), 80-88, 2008
202008
IN SEARCHING FOR TOWN BRAND DISTINGUISHING FEATURES–LOCAL LEADERS'INNER PERSPECTIVE.
E Glińska, M Florek
International Journal of Academic Research 5 (4), 2013
152013
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
Artiklar 1–20