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Abhijit Roy
Abhijit Roy
Associate Professor & Chair, Department of Marketing, Howard University
Verifierad e-postadress på howard.edu - Startsida
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Debating the issues: A tool for augmenting critical thinking skills of marketing students
A Roy, B Macchiette
Journal of Marketing Education 27 (3), 264-276, 2005
2182005
A search for specific and common susceptibility loci for schizophrenia and bipolar disorder: a linkage study in 13 target chromosomes
M Maziade, MA Roy, E Rouillard, L Bissonnette, JP Fournier, A Roy, ...
Molecular psychiatry 6 (6), 684-693, 2001
1382001
The impact of cultural values on marketing ethical norms: A study in India and the United States
P Paul, A Roy, K Mukhopadhyay
Journal of International Marketing 14 (4), 28-56, 2006
1322006
Stealth marketing as a strategy
A Roy, SP Chattopadhyay
Business Horizons 53 (1), 69-79, 2010
1252010
Predictors of various facets of sustainability of nations: The role of cultural and economic factors
A Roy, I Goll
International Business Review 23 (5), 849-861, 2014
1092014
The interrelationships between television viewing, values and perceived well-being: A global perspective
SK Smith Speck, A Roy
Journal of International Business Studies 39, 1197-1219, 2008
992008
Sensitive groups and social issues: are you marketing correct?
B Macchiette, A Roy
Journal of Consumer marketing 11 (4), 55-64, 1994
981994
In your face: How American marketing excess fuels anti-Americanism
J Johansson
FT Press, 2004
902004
Affinity marketing: What is it and how does it work?
B Macchiette, A Roy
Journal of Product and Brand Management 2 (1), 55-67, 1993
781993
E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates
A Roy, P Berger
Journal of Database Marketing & Customer Strategy Management 12, 153-171, 2005
732005
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ...
Journal of Business Research 66 (8), 1186-1194, 2013
702013
Toward intercultural competency in multicultural marketplaces
C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ...
Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013
702013
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability
AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ...
Journal of Research for Consumers, 2011
642011
Immigration, culture, and ethnicity in transformative consumer research
D Crockett, L Anderson, SA Bone, A Roy, JJ Wang, G Coble
Journal of Public Policy & Marketing 30 (1), 47-54, 2011
562011
Predictors of social entrepreneurship success: A cross-national analysis of antecedent factors
A Roy, A Brumagim, I Goll
Journal of Social Entrepreneurship 5 (1), 42-59, 2014
542014
Nexus of internet of things (IoT) and big data: roadmap for smart management systems (SMgS)
M Roy, A Roy
IEEE Engineering Management Review 47 (2), 53-65, 2019
502019
Risk factors for coronary disease and stroke in previously hospitalized African‐Americans with type 1 diabetes: a 6‐year follow‐up
MS Roy, B Peng, A Roy
Diabetic Medicine 24 (12), 1361-1368, 2007
342007
Omission and commission as marketplace trauma
AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ...
Journal of Public Policy & Marketing 35 (2), 280-291, 2016
302016
The Bilateral Association Between Discretionary Environmental Disclosure Quality and Economic Performance: An Asian Perspective.
A Roy, SK Ghosh
IUP Journal of Accounting Research & Audit Practices 10 (2), 2011
302011
Analysis of polarization speckle for imaging through random birefringent scatterer
A Roy, RK Singh, MM Brundavanam
Applied Physics Letters 109 (20), 2016
272016
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Artiklar 1–20