Follow
MERCEDES MARTOS-PARTAL
MERCEDES MARTOS-PARTAL
Profesora Catedrática de Marketing, IME, Universidad de Salamanca
Verified email at usal.es
Title
Cited by
Cited by
Year
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
Ó González-Benito, M Martos-Partal
Journal of Retailing 88 (2), 236-249, 2012
2112012
Behavioural loyalty towards store brands
JM Labeaga, N Lado, M Martos
Journal of Retailing and consumer services 14 (5), 347-356, 2007
1472007
Store brand and store loyalty: The moderating role of store brand positioning
M Martos-Partal, Ó González-Benito
Marketing Letters 22, 297-313, 2011
1252011
Brands as substitutes for the need for touch in online shopping
Ó González-Benito, M Martos-Partal, S San Martín
Journal of Retailing and Consumer Services 27, 121-125, 2015
912015
Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market
M Hidalgo-Baz, M Martos-Partal, Ó González-Benito
Frontiers in psychology 8, 211383, 2017
822017
Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty
M Martos-Partal, Ó González-Benito
European Management Journal 31 (4), 348-358, 2013
702013
Assessments of the quality of organic versus conventional products, by category and cognitive style
M Hidalgo-Baz, M Martos-Partal, Ó González-Benito
Food Quality and Preference 62, 31-37, 2017
592017
¿ Qué busca el comprador de marcas de distribuidor?. Caracterización del comprador de marca de distribuidor por beneficios buscados
M Martos-Partal, O González-Benito
Universia Business Review, 76-95, 2009
492009
Which products are more responsive to in-store displays: utilitarian or hedonic?
Á Garrido-Morgado, Ó González-Benito, M Martos-Partal, K Campo
Journal of Retailing 97 (3), 477-491, 2021
482021
To what extent does need for touch affect online perceived quality?
S San-Martín, Ó González-Benito, M Martos-Partal
International Journal of Retail & Distribution Management 45 (9), 950-968, 2017
442017
The power of a package: product claims drive purchase decisions
NL Cousté, M Martos-Partal, E Martínez-Ros
Journal of Advertising Research 52 (3), 364-375, 2012
432012
Innovation and the market share of private labels
M Martos-Partal
Journal of Marketing Management 28 (5-6), 695-715, 2012
412012
Motivational profiling of store brand shoppers: Differences across quality tiers
M Martos-Partal, O González-Benito, M Fustinoni-Venturini
Marketing Letters 26, 187-200, 2015
392015
Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products
Á Garrido-Morgado, Ó González-Benito, M Martos-Partal
Frontiers in psychology 7, 336, 2016
372016
Is product innovation as effective for private labels as it is for national brands?
C Abril, M Martos-Partal
Innovation 15 (3), 337-349, 2013
342013
The effects of store brand loyalty on store loyalty: evidence from the Spanish market
M Martos-Partal, O González-Benito
The International Review of Retail, Distribution and Consumer Research 19 (3 …, 2009
332009
Is advertising helpful for organic businesses? Differential effects of packaging claims
M Hidalgo-Baz, M Martos-Partal, Ó González-Benito
International Journal of Advertising 36 (4), 542-561, 2017
312017
Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain
Ó González‐Benito, M Martos‐Partal, M Fustinoni‐Venturini
Psychology & Marketing 31 (2), 115-125, 2014
242014
Brand equity and store brand tiers: An analysis based on an experimental design
Ó González-Benito, M Martos-Partal, M Fustinoni-Venturini
International Journal of Market Research 57 (1), 73-94, 2015
232015
Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption
Ó González-Benito, M Martos-Partal
Journal of Business Economics and Management 15 (5), 935-950, 2014
232014
The system can't perform the operation now. Try again later.
Articles 1–20