Robert D. Evans, Jr.
Robert D. Evans, Jr.
Assistant Professor of Marketing, Texas A&M International University
Verified email at tamiu.edu
Title
Cited by
Cited by
Year
Sponsorship and shareholder value: A re-examination and extension
GD Deitz, RD Evans Jr, JD Hansen
Journal of Business Research 66 (9), 1427-1435, 2013
332013
Elvis: dead and loving it-The influence of attraction, nostalgia, and risk in dead celebrity attitude formation
RD Evans Jr, PM Hart, JE Cicala, DL Sherrell
Journal of Management and Marketing Research 3 (1), 1-13, 2010
202010
Alternative measures of price perceptions: implications for service evaluation models
MG Nejad, RD Evans Jr, E Babakus
Services Marketing Quarterly 30 (4), 397-417, 2009
62009
Do investors prefer new or existing sponsorship relationships: Evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
RD Evans Jr, GD Deitz, DL Sherrell, RA Rocco
Journal of Marketing Theory and Practice 26 (4), 329-338, 2018
22018
The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
RD Evans Jr
Journal of Marketing Management 4 (1), 1-6, 2016
2016
Hold'em or fold'em': Shareholder reaction following the adoption of anti-internet gambling legislation
RD Evans Jr
Journal of Management and Marketing Research 16, 1, 2014
2014
Consumer, Investor, and Combined Reactions Following Product-Harm Crises
RD Evans Jr
THE VALUE OF OLYMPIC SPONSORSHIP: GOLD, SILVER, OR BRONZE?
RD Evans Jr
ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 155, 0
WHERE ARE WE IN THE EVOLUTION OF SALES AND MARKETING TO HISPANICS? A CONSUMER PACKAGED GOODS (CPG) PERSPECTIVE
RD Evans Jr, RA Rocco
Once Retro Now Novel Again, 53, 0
Social, Economic and Hedonic Motivators Behind Gaming Tour Behavior: The Case of the Gambling Grannies
RD Evans Jr, JE Cicala, DL Sherrell, AJ Bush
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Articles 1–10