| Understanding consumer privacy: A review and future directions CD Lanier, A Saini Academy of Marketing Science Review 12 (2), 1-45, 2008 | 157 | 2008 |
| Consumption experience: An expanded view CD Lanier Jr, CS Rader Marketing Theory 15 (4), 487-508, 2015 | 96 | 2015 |
| Culture and co-creation: Exploring consumers’ inspirations and aspirations for writing and posting on-line fan fiction CD Lanier, H Jensen Schau Consumer culture theory, 321-342, 2007 | 77 | 2007 |
| Experiential marketing: understanding the logic of memorable customer experiences CD Lanier, RD Hampton Memorable Customer Experiences, 9-23, 2016 | 58 | 2016 |
| Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1 CD Lanier Jr, CS Rader, AR Fowler III Journal of Marketing Management 29 (1-2), 26-47, 2013 | 55 | 2013 |
| Brand mascots: And other marketing animals S Brown, S Ponsonby-McCabe Routledge, 2014 | 50 | 2014 |
| Consumer participation and experiential marketing: understanding the relationship between co-creation and the fantasy life cycle C Lanier, R Hampton Advances in Consumer Research 35 (1), 44-48, 2008 | 46 | 2008 |
| The “digital divide” for rural small businesses W Richmond, S Rader, C Lanier Journal of research in marketing and entrepreneurship 19 (2), 94-104, 2017 | 41 | 2017 |
| CyberRx: Emerging social media marketing strategy for pharmaceuticals CS Rader, Z Subhan, CD Lanier, R Brooksbank, S Yankah, K Spears International Journal of Pharmaceutical and Healthcare Marketing 8 (2), 193-225, 2014 | 36 | 2014 |
| Deconstructing symbolic consumption: exploring the anti-synthetic space between meaning and meaninglessness CD Lanier Jr, CS Rader Consumption Markets & Culture 20 (3), 215-244, 2017 | 21 | 2017 |
| Digital fandom: Mediation remediation and demediation of fan practices CD Lanier jr, AR Fowler III The Routledge Companion to Digital Consumption, 284, 2013 | 20 | 2013 |
| Experiential marketing: Exploring the dimensions, characteristics, and logic of firm-driven experiences CD Lanier Jr The University of Nebraska-Lincoln, 2008 | 13 | 2008 |
| The irrepressible and uncontrollable urge: sex, experience, and consumption CD Lanier Jr, CS Rader Consumption Markets & Culture 22 (1), 17-43, 2019 | 10 | 2019 |
| Ambiguity and fandom: The (meaningless) consumption and production of popular culture CD Lanier Jr, CS Rader, AR Fowler Consumer Culture Theory 17, 275-293, 2015 | 10 | 2015 |
| Write and Wrong: Ownership, Access and Value CD Lanier Jr, AM Muñiz Jr, HJ Schau Advances in Consumer Research, Gavan Fitzsimons & Vicki Morwitz (eds …, 2007 | 10 | 2007 |
| Culture and co-creation: exploring the motivation behind Harry Potter on-line fan fiction C Lanier, HJ Schau book in the Research in Consumer Behavior series, Elsevier/Butterworth …, 2007 | 7 | 2007 |
| Toward a theory of adoption of mobile technology devices: An ecological shift in life-worlds S Rader, R Brooksbank, Z Subhan, C Lanier, D Flint, N Vorontsova Academy of Marketing Studies Journal 20 (3), 38, 2016 | 5 | 2016 |
| ‘What are you Looking at, Ya Hockey Puck?!': Anthropomorphizing brand relationships in the Toy Story trilogy CD Lanier, AR Fowler, CS Rader Brand Mascots, 35-54, 2014 | 5 | 2014 |
| Synthesizers: an exploration into the iconicity of marketplace icons CD Lanier Jr, CS Rader Consumption Markets & Culture 24 (6), 596-610, 2021 | 4 | 2021 |
| Tone quest: exploring the (ir) resolvable paradoxes and infinite (im) possibilities of “epic tone” in (rock ‘n’roll) musical consumption constellations CD Lanier Jr, CS Rader Consumption Markets & Culture 21 (3), 255-274, 2018 | 3 | 2018 |
Scott RaderWestern Carolina UniversityVerifierad e-postadress på wcu.edu
