Följ
Waldemar Pfoertsch
Waldemar Pfoertsch
CIIM Business School, University of Limassol
Verifierad e-postadress på hs-pforzheim.de - Startsida
Titel
Citeras av
Citeras av
År
B2B brand management
P Kotler, W Pfoertsch, I Michi
Springer, 2006
15892006
Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies
P Kotler, W Pfoertsch
Journal of business & industrial marketing 22 (6), 357-362, 2007
4642007
Ingredient branding: Making the invisible visible
P Kotler, W Pfoertsch
Springer Science & Business Media, 2010
3412010
Business-to-business-marketing
P Godefroid, WA Pförtsch
Kiehl, 2008
1562008
Gestão de marcas em mercados B2B
P Kotler, W Pfoertsch
Bookman Editora, 2008
1202008
Gestão de marcas em mercados B2B
P Kotler, W Pfoertsch
Bookman Editora, 2008
1202008
H2H marketing: The genesis of human-to-human marketing
P Kotler, W Pfoertsch, U Sponholz
Springer, 2021
812021
Die Marke in der Marke: Bedeutung und Macht des ingredient branding
W Pförtsch, I Müller
Springer Science & Business Media, 2006
742006
B2B-Markenmanagement: Konzepte-Methoden-Fallbeispiele
WA Pförtsch, M Schmid
Vahlen, 2005
732005
Business to business marketing
RP Vitale
Pearson Education India, 2011
662011
Business to business marketing
RP Vitale
Pearson Education India, 2011
662011
B2B Marka Yönetimi
P Kotler, W Pfoertsch
İstanbul: MediaCat Kitapları, 2011
522011
Zarządzanie marką w segmencie B2B
P Kotler, W Pfoertsch, E Łyszkowska
Wydawnictwo Naukowe PWN, 2008
462008
Inbranding: Development of a conceptual model
CA Luczak, W Pfoertsch, JD Chandler, F Beuk, J Su
Academy of Marketing Studies 12 (1), 31, 2007
462007
The globalization of Chinese companies: Strategies for conquering international markets
A Yeung, K Xin, W Pfoertsch, S Liu
John Wiley & Sons, 2011
382011
Measuring the value of ingredient brand equity at multiple stages in the supply chain: a component supplier’s perspective
W Pfoertsch, J Chen
Allied Academies International Internet Conference 12, 2010
382010
Internationalisierung des Mittelstandes: Strategien zur internationalen Qualifizierung in kleinen und mittleren Unternehmen; mit Checkliste zu Qualifikationen für die …
E Hering, WA Pförtsch, P Wordelmann
Bertelsmann, 2001
372001
Das neue Marketing-Mindset
W Pförtsch, U Sponholz
Wiesbaden: Gabler Verlag. doi 10, 978-3, 2019
362019
B2B marka yönetimi: firmadan firmaya satışta (B2B) marka nasıl yaratılır?
P Kotler, W Pfoertsch, N Orhon
MediaCat Kitapları, 2010
352010
Business-to-business-marketing
W Pförtsch
NWB Verlag, 2022
312022
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
Artiklar 1–20