Mingyu (Max) Joo
Mingyu (Max) Joo
Verifierad e-postadress på ucr.edu - Startsida
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Television advertising and online search
M Joo, KC Wilbur, B Cowgill, Y Zhu
Management Science 60 (1), 56-73, 2014
1562014
Effects of TV advertising on keyword search
M Joo, KC Wilbur, Y Zhu
International Journal of Research in Marketing 33 (3), 508-523, 2016
74*2016
Bidding strategies and consumer savings in NYOP auctions
M Joo, T Mazumdar, SP Raj
Journal of Retailing 88 (1), 180-188, 2012
342012
Advertising and brand attitudes: Evidence from 575 brands over five years
RY Du, M Joo, KC Wilbur
Quantitative Marketing and Economics 17 (3), 257-323, 2019
102019
Optimal product design by sequential experiments in high dimensions
M Joo, ML Thompson, GM Allenby
Management Science 65 (7), 3235-3254, 2019
72019
Temporal distance and price responsiveness: Empirical investigation of the cruise industry
M Joo, DK Gauri, KC Wilbur
Management Science 66 (11), 5362-5388, 2020
5*2020
Structural Analysis of Dynamic Multiproduct Pricing and Advertising of a Capacity Constrained Firm
M Joo, KC Wilbur, DK Gauri
Available at SSRN 1909263, 2011
3*2011
Reconciling Stated and Revealed Preferences
N Hardt, Y Kim, M Joo, J Kim, GM Allenby
Working Paper, 2017
22017
Effects of Advertising on Advance Selling and Online Search
M Joo
Syracuse University, 2012
22012
An Economic Model of Price Comparison with Consumers' Internal Standards
DS Kim, M Joo
12018
Divergent temporal courses for liking versus wanting in response to persuasion.
M Joo, W Liu, KC Wilbur
Emotion 20 (2), 261, 2020
2020
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Artiklar 1–11