| Implications of the revised definition of marketing: from exchange to value creation JN Sheth, C Uslay Journal of Public Policy & Marketing 26 (2), 302-307, 2007 | 559 | 2007 |
| Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ... Journal of Strategic Marketing 24 (1), 5-19, 2016 | 183 | 2016 |
| Do marketing media have life cycles? The case of product placement in movies EV Karniouchina, C Uslay, G Erenburg Journal of Marketing 75 (3), 27-48, 2011 | 141 | 2011 |
| Entrepreneurial marketing and firm performance: Synthesis and conceptual development N Alqahtani, C Uslay Journal of Business Research 113, 62-71, 2020 | 130 | 2020 |
| The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions S Yayla, S Yeniyurt, C Uslay, E Cavusgil International Business Review 27 (6), 1105-1115, 2018 | 100 | 2018 |
| Peter Drucker on marketing: an exploration of five tenets C Uslay, RE Morgan, JN Sheth Journal of the Academy of Marketing Science 37, 47-60, 2009 | 74 | 2009 |
| An empirical examination of the “rule of three”: Strategy implications for top management, marketers, and investors C Uslay, ZA Altintig, RD Winsor Journal of Marketing 74 (2), 20-39, 2010 | 70 | 2010 |
| Mind the gap: the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences NK Malhotra, OF Lee, C Uslay International Journal of Quality & Reliability Management, 2012 | 64 | 2012 |
| Deregulation and competition: Lessons from the airline industry FC Allvine, C Uslay, A Dixit, JN Sheth SAGE Publications India, 2007 | 49 | 2007 |
| Promoting entrepreneurship for economic development: a cross‐cultural analysis of student attitudes C Uslay, RD Teach, RG Schwartz Journal of Research in Marketing and Entrepreneurship 4 (2), 101-118, 2002 | 48 | 2002 |
| The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption C Uslay, E Erdogan Journal of Research in Marketing and Entrepreneurship, 2014 | 45 | 2014 |
| Integrating internet technology in marketing research education NK Malhotra, A Dixit, C Uslay Marketing Education Review 12 (3), 25-34, 2002 | 30 | 2002 |
| An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharing DP Addison, T Lingham, C Uslay, OF Lee Journal of Research in Marketing and Entrepreneurship 19 (1), 2-25, 2017 | 29 | 2017 |
| Unique marketing challenges at the frontiers of technology: an integrated perspective C Uslay, NK Malhotra, AV Citrin International Journal of Technology Management 28 (1), 8-30, 2004 | 27 | 2004 |
| Marketing/entrepreneurship interface research priorities (2010‐2012) C Uslay, RD Teach Journal of Research in Marketing and Entrepreneurship 10 (1), 70-75, 2009 | 26 | 2009 |
| The impact of the slow city movement on place authenticity, entrepreneurial opportunity, and economic development M Çiçek, S Ulu, C Uslay Journal of Macromarketing 39 (4), 400-414, 2019 | 25 | 2019 |
| Strategic place branding methodologies and theory for tourist attraction A Bayraktar, C Uslay IGI Global, 2016 | 20 | 2016 |
| Helping marketing research earn a seat at the table for decision‐making: An assessment and prescription for the future NK Malhotra, M Peterson, C Uslay European Business Review 18 (4), 294-306, 2006 | 20 | 2006 |
| Global place branding campaigns across cities, regions, and nations A Bayraktar, C Uslay IGI Global, 2016 | 17 | 2016 |
| The role of mindfulness in response to product cues and marketing communications A Bayraktar, C Uslay, NO Ndubisi International Journal of Business Environment 7 (4), 347-372, 2015 | 17 | 2015 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
