Can Uslay
Can Uslay
Rutgers Business School
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Cited by
Implications of the revised definition of marketing: from exchange to value creation
JN Sheth, C Uslay
Journal of Public Policy & Marketing 26 (2), 302-307, 2007
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ...
Journal of Strategic Marketing 24 (1), 5-19, 2016
Do marketing media have life cycles? The case of product placement in movies
EV Karniouchina, C Uslay, G Erenburg
Journal of Marketing 75 (3), 27-48, 2011
Entrepreneurial marketing and firm performance: Synthesis and conceptual development
N Alqahtani, C Uslay
Journal of Business Research 113, 62-71, 2020
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
S Yayla, S Yeniyurt, C Uslay, E Cavusgil
International Business Review 27 (6), 1105-1115, 2018
Peter Drucker on marketing: an exploration of five tenets
C Uslay, RE Morgan, JN Sheth
Journal of the Academy of Marketing Science 37, 47-60, 2009
An empirical examination of the “rule of three”: Strategy implications for top management, marketers, and investors
C Uslay, ZA Altintig, RD Winsor
Journal of Marketing 74 (2), 20-39, 2010
Mind the gap: the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences
NK Malhotra, OF Lee, C Uslay
International Journal of Quality & Reliability Management, 2012
Deregulation and competition: Lessons from the airline industry
FC Allvine, C Uslay, A Dixit, JN Sheth
SAGE Publications India, 2007
Promoting entrepreneurship for economic development: a cross‐cultural analysis of student attitudes
C Uslay, RD Teach, RG Schwartz
Journal of Research in Marketing and Entrepreneurship 4 (2), 101-118, 2002
The mediating role of mindful entrepreneurial marketing (MEM) between production and consumption
C Uslay, E Erdogan
Journal of Research in Marketing and Entrepreneurship, 2014
Integrating internet technology in marketing research education
NK Malhotra, A Dixit, C Uslay
Marketing Education Review 12 (3), 25-34, 2002
An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharing
DP Addison, T Lingham, C Uslay, OF Lee
Journal of Research in Marketing and Entrepreneurship 19 (1), 2-25, 2017
Unique marketing challenges at the frontiers of technology: an integrated perspective
C Uslay, NK Malhotra, AV Citrin
International Journal of Technology Management 28 (1), 8-30, 2004
Marketing/entrepreneurship interface research priorities (2010‐2012)
C Uslay, RD Teach
Journal of Research in Marketing and Entrepreneurship 10 (1), 70-75, 2009
The impact of the slow city movement on place authenticity, entrepreneurial opportunity, and economic development
M Çiçek, S Ulu, C Uslay
Journal of Macromarketing 39 (4), 400-414, 2019
Strategic place branding methodologies and theory for tourist attraction
A Bayraktar, C Uslay
IGI Global, 2016
Helping marketing research earn a seat at the table for decision‐making: An assessment and prescription for the future
NK Malhotra, M Peterson, C Uslay
European Business Review 18 (4), 294-306, 2006
Global place branding campaigns across cities, regions, and nations
A Bayraktar, C Uslay
IGI Global, 2016
The role of mindfulness in response to product cues and marketing communications
A Bayraktar, C Uslay, NO Ndubisi
International Journal of Business Environment 7 (4), 347-372, 2015
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