| Research design and data analysis in realism research R Sobh, C Perry European Journal of marketing 40 (11/12), 1194-1209, 2006 | 912 | 2006 |
| Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board JAJ Wilson, RW Belk, GJ Bamossy, Ö Sandikci, H Kartajaya, R Sobh, ... Journal of Islamic Marketing 4 (1), 22-50, 2013 | 292 | 2013 |
| Islamic Arab hospitality and multiculturalism R Sobh, RW Belk, JAJ Wilson Marketing Theory 13 (4), 443-463, 2013 | 107 | 2013 |
| Domains of privacy and hospitality in Arab Gulf homes R Sobh, R Belk Journal of Islamic Marketing 2 (2), 125-137, 2011 | 103 | 2011 |
| Mimicry and modernity in the Middle East: fashion invisibility and young women of the Arab Gulf R Sobh, R Belk, J Gressel Consumption Markets & Culture 17 (4), 392-412, 2014 | 82 | 2014 |
| Privacy and gendered spaces in Arab Gulf homes R Sobh, RW Belk Home Cultures 8 (3), 317-340, 2011 | 79 | 2011 |
| No assemblage required: On pursuing original consumer culture theory R Belk, R Sobh Marketing Theory 19 (4), 489-507, 2019 | 75 | 2019 |
| Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance R Sobh, RW Belk, J Gressel Journal of Consumer Behaviour 11 (5), 357-367, 2012 | 68 | 2012 |
| The scented winds of change: conflicting notions of modesty and vanity among young Qatari and Emirati women R Sobh, R Belk, J Gressel Advances in Consumer Research 37, 905-7, 2010 | 48 | 2010 |
| A comparative analysis of Arab and US cultural values on the web W Chun, N Singh, R Sobh, M Benmamoun Journal of Global Marketing 28 (2), 99-112, 2015 | 43 | 2015 |
| Feedback information and consumer motivation: the moderating role of positive and negative reference values in self‐regulation R Sobh, BAS Martin European Journal of Marketing 45 (6), 963-986, 2011 | 38 | 2011 |
| A systematic mapping review exploring 10 years of research on supply chain resilience and reconfiguration M Al Naimi, MN Faisal, R Sobh, L Bin Sabir International Journal of Logistics Research and Applications 25 (8), 1191-1218, 2022 | 37 | 2022 |
| Antecedents and consequences of supply chain resilience and reconfiguration: an empirical study in an emerging economy M Al Naimi, MN Faisal, R Sobh, SMF Uddin Journal of Enterprise Information Management 34 (6), 1722-1745, 2021 | 36 | 2021 |
| Gender and privacy in Arab Gulf states: Implications for consumption and marketing R Belk, R Sobh Handbook of Islamic marketing, 71-96, 2011 | 29 | 2011 |
| The role of collective angst during and after a service failure A A. Maher, R Sobh Journal of Services Marketing 28 (3), 223-232, 2014 | 25 | 2014 |
| Social media user-influencer congruity: An analysis of social media platforms parasocial relationships N Tafheem, H El-Gohary, R Sobh International Journal of Customer Relationship Marketing and Management …, 2022 | 22 | 2022 |
| Endorser ethnicity impact on advertising effectiveness: Effects of the majority vs. minority status of the target audience R Sobh, K Soltan Journal of Marketing Communications 24 (6), 634-647, 2018 | 21 | 2018 |
| Is sharing an alternative to private ownership R Belk, R Sobh International Review of Business Research Papers 3 (5), 78-87, 2007 | 19 | 2007 |
| Localizing to Arabic consumers: Insights from print advertising R Sobh, N Singh, W Chun, M Benmamoun Journal of marketing communications 24 (2), 190-211, 2018 | 17 | 2018 |
| Conflicting imperatives of modesty and vanity among young women in the Arabian Gulf R Sobh, R Belk, J Gressel ACR European Advances, 2011 | 15 | 2011 |
