| From data to action: How marketers can leverage AI C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis Business horizons 63 (2), 227-243, 2020 | 341 | 2020 |
| The role of fashionability in second-hand shopping motivations C Ferraro, S Sands, J Brace-Govan Journal of retailing and consumer services 32, 262-268, 2016 | 295 | 2016 |
| Environmental concern and environmental purchase intentions: The mediating role of learning strategy JD Newton, Y Tsarenko, C Ferraro, S Sands Journal of Business Research 68 (9), 1974-1981, 2015 | 275 | 2015 |
| Segmenting consumer reactions to social network marketing C Campbell, C Ferraro, S Sands European Journal of Marketing 48 (3/4), 432-452, 2014 | 185 | 2014 |
| Environmentally conscious consumption: The role of retailers and peers as external influences Y Tsarenko, C Ferraro, S Sands, C McLeod Journal of Retailing and Consumer Services 20 (3), 302-310, 2013 | 172 | 2013 |
| Segmenting multichannel consumers across search, purchase and after-sales S Sands, C Ferraro, C Campbell, J Pallant Journal of Retailing and Consumer Services 33, 62-71, 2016 | 163 | 2016 |
| Unreal influence: Leveraging AI in influencer marketing S Sands, CL Campbell, K Plangger, C Ferraro European Journal of Marketing 56 (6), 1721-1747, 2022 | 138 | 2022 |
| Managing the human–chatbot divide: how service scripts influence service experience S Sands, C Ferraro, C Campbell, HY Tsao Journal of Service Management 32 (2), 246-264, 2021 | 126 | 2021 |
| False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers S Sands, C Ferraro, V Demsar, G Chandler Business Horizons 65 (6), 777-788, 2022 | 83 | 2022 |
| Who shares? Profiling consumers in the sharing economy S Sands, C Ferraro, C Campbell, J Kietzmann, VV Andonopoulos Australasian Marketing Journal (AMJ) 28 (3), 22-33, 2020 | 60 | 2020 |
| Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement C Bond, C Ferraro, S Luxton, S Sands Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2010 | 59 | 2010 |
| Does the online channel pay? A comparison of online versus offline information search on physical store spend S Sands, C Ferraro, S Luxton The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010 | 56 | 2010 |
| Retailers' strategic responses to economic downturn: insights from down under S Sands, C Ferraro International Journal of Retail & Distribution Management 38 (8), 567-577, 2010 | 56 | 2010 |
| Customer-to-noncustomer interactions: Extending the ‘social’dimension of the store environment S Sands, E Harper, C Ferraro Journal of Retailing and Consumer Services 18 (5), 438-447, 2011 | 51 | 2011 |
| When and how consumers are willing to exchange data with retailers: An exploratory segmentation JI Pallant, JL Pallant, SJ Sands, CR Ferraro, E Afifi Journal of Retailing and Consumer Services 64, 102774, 2022 | 45 | 2022 |
| Consumer cross-channel behaviour: is it always planned? I Maggioni, SJ Sands, CR Ferraro, JI Pallant, JL Pallant, L Shedd, D Tojib International Journal of Retail & Distribution Management 48 (12), 1357-1375, 2020 | 39 | 2020 |
| Seeing light in the dark: Investigating the dark side of social media and user response strategies S Sands, C Campbell, C Ferraro, A Mavrommatis European Management Journal 38 (1), 45-53, 2020 | 34 | 2020 |
| Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers C Ferraro, A Hemsley, S Sands Business Horizons 66 (4), 463-479, 2023 | 33 | 2023 |
| Alternative protein consumption: A systematic review and future research directions J Nguyen, C Ferraro, S Sands, S Luxton International Journal of Consumer Studies 46 (5), 1691-1717, 2022 | 28 | 2022 |
| Understanding on-the-go consumption: A retail mix perspective C Jebarajakirthy, M Das, I Maggioni, S Sands, M Dharmesti, C Ferraro Journal of Retailing and Consumer Services 58, 102327, 2021 | 25 | 2021 |
