James McAlexander
James McAlexander
Professor of Marketing
Verifierad e-postadress på bus.orst.edu
Citeras av
Citeras av
Building brand community
JH McAlexander, JW Schouten, HF Koenig
Journal of marketing 66 (1), 38-54, 2002
Subcultures of consumption: An ethnography of the new bikers
JW Schouten, JH McAlexander
Journal of consumer research 22 (1), 43-61, 1995
Service quality measurement
JH McAlexander, DO Kaldenberg, HF Koenig
Journal of health care marketing 14 (3), 34-40, 1994
Transcendent customer experience and brand community
JW Schouten, JH McAlexander, HF Koenig
Journal of the academy of marketing science 35 (3), 357-368, 2007
Loyalty: The influences of satisfaction and brand community integration
JH McAlexander, SK Kim, SD Roberts
Journal of marketing Theory and Practice 11 (4), 1-11, 2003
Brandfests: Servicescapes for the cultivation of brand equity
JH McAlexander, JW Schouten
Servicescapes: The concept of place in contemporary markets 377, 377-402, 1998
The marketization of religion: Field, capital, and consumer identity
JH McAlexander, BL Dufault, DM Martin, JW Schouten
Journal of Consumer Research 41 (3), 858-875, 2014
Claiming the throttle: multiple femininities in a hyper‐masculine subculture
DM Martin, JW Schouten, JH McAlexander
Consumption, Markets and Culture 9 (3), 171-205, 2006
Divorce, the Disposition of the Relationship, and Everything
JH McAlexander
ACR North American Advances, 1991
Building a university brand community: The long-term impact of shared experiences
JH McAlexander, HF Koenig, JW Schouten
Journal of Marketing for Higher Education 14 (2), 61-79, 2005
Building relationships of brand community in higher education: A strategic framework for university advancement
JH McAlexander, HF Koenig, JW Schouten
International Journal of Educational Advancement 6 (2), 107-118, 2006
University experiences, the student-college relationship, and alumni support
JH McAlexander, HF Koenig
Journal of Marketing for Higher Education 10 (3), 21-44, 2001
Consumer behavior and divorce
JH McAlexander, J Schouten, SD Roberts
JAI Press, 1993
Building brand community on the Harley-Davidson posse ride
S Sensiper
Harvard Business Publishing Corporation, 2000
Market heal thyself: The challenges of a free market in higher education
J Hemsley-Brown
Journal of Marketing for Higher Education 21 (2), 115-132, 2011
Retracted: Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking
X Huang, P Dong, A Mukhopadhyay
Journal of Consumer Research 41 (3), 697-712, 2014
Hair style changes as transition markers
JH McAlexander, JW Schouten
Sociology and Social Research 74 (1), 58-62, 1989
The evolution of a subculture of consumption
JW Schouten, DM Martin, JH McAlexander
Consumer tribes, 82-90, 2012
Positioning health care services: Yellow Pages advertising and dental practice performance
JH McAlexander, BW Becker, DO Kaldenberg
Marketing Health Services 13 (1), 54, 1993
Market impact of a consumption subculture: the Harley-Davidson mystique
JW Schouten, JH McAlexander
ACR European Advances, 1993
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Artiklar 1–20