Anna Girard
Anna Girard
Institute for Marketing LMU Munich
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Cited by
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User Acceptance Factors for Anonymous Credentials: An Empirical Investigation.
Z Benenson, A Girard, I Krontiris
WEIS, 2015
Short-and long-term effects of nonconsciously processed ambient scents in a servicescape: Findings from two field experiments
A Girard, M Lichters, M Sarstedt, D Biswas
Journal of Service Research 22 (4), 440-455, 2019
User acceptance of privacy-abcs: An exploratory study
Z Benenson, A Girard, I Krontiris, V Liagkou, K Rannenberg, Y Stamatiou
Human Aspects of Information Security, Privacy, and Trust: Second …, 2014
Susceptibility to URL-based Internet attacks: Facebook vs. email
Z Benenson, A Girard, N Hintz, A Luder
2014 IEEE International Conference on Pervasive Computing and Communication …, 2014
Privacy-ABCs as a case for studying the adoption of PETs by users and service providers
I Krontiris, Z Benenson, A Girard, A Sabouri, K Rannenberg, P Schoo
Privacy Technologies and Policy: Third Annual Privacy Forum, APF 2015 …, 2016
Markenduft als Treiber der Service Experience
M Girard, A Girard, A Meyer, B Rosenbusch, R Müller-Grünow
Marketing Review St. Gallen 30 (6), 70-81, 2013
Course evaluation in higher education: the patras pilot of ABC4Trust
Y Stamatiou, Z Benenson, A Girard, I Krontiris, V Liagkou, A Pyrgelis, ...
Attribute-based Credentials for Trust: Identity in the Information Society …, 2015
The short and long-term effects of ambient scent in olfactory-rich servicescapes: a longitudinal perspective
AL Girard, M Lichters, M Sarstedt, D Biswas
NA-Advances in Consumer Research 47, 583-584, 2019
The scentscape: An integrative framework describing scents in servicescapes
M Girard, A Girard, AC Suppin, S Bartsch
jbm-Journal of Business Market Management 9 (1), 597-622, 2016
Langfristiger Einsatz von (Raum-) Düften bei Dienstleistern: Eine kritische Diskussion
A Girard
Aktuelle Aspekte in der Dienstleistungsforschung, 35-64, 2015
Are You on the Right Scent?
A Girard, M Lichters, M Sarstedt, D Biswas
Report Research 8, 2020
Ambient scent’s effects in sensory service marketing: an abstract
A Girard, M Sarstedt, M Lichters
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
Essays on Scent Marketing: Effects of Scented Indoor Environments on Customers and Employees
AL Girard
FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing eV an der Ludwig …, 2015
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