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Joel (Järvinen) Mero
Joel (Järvinen) Mero
Other namesJoel Järvinen, Joel Mero
Associate Professor of Marketing, University of Jyväskylä
Verified email at jyu.fi - Homepage
Title
Cited by
Cited by
Year
Harnessing marketing automation for B2B content marketing
J Järvinen, H Taiminen
Industrial Marketing Management 54, 164-175, 2016
7162016
The use of Web analytics for digital marketing performance measurement
J Järvinen, H Karjaluoto
Industrial Marketing Management 50, 117-127, 2015
5452015
DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.
J Järvinen, A Tollinen, H Karjaluoto, C Jayawardhena
Marketing Management Journal 22 (2), 2012
4572012
Digimarkkinointi
N Lahtinen, K Pulkka, H Karjaluoto, J Mero
Helsinki: Alma Talent, 2022
2152022
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
J Mero
Electronic Markets 28 (2), 205-217, 2018
1062018
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
H Terho, J Mero, L Siutla, E Jaakkola
Industrial Marketing Management 105, 294-310, 2022
1022022
Effectual and causal reasoning in the adoption of marketing automation
J Mero, A Tarkiainen, J Tobon
Industrial Marketing Management 86, 212-222, 2020
982020
The use of digital analytics for measuring and optimizing digital marketing performance
J Järvinen
Jyväskylä studies in business and economics, 2016
742016
Consumer behavior with augmented reality in retail: a review and research agenda
V Lavoye, J Mero, A Tarkiainen
The International Review of Retail, Distribution and Consumer Research 31 (3 …, 2021
672021
Consumer acceptance and use of Instagram
J Järvinen, R Ohtonen, H Karjaluoto
2016 49th Hawaii International Conference on System Sciences (HICSS), 2227-2236, 2016
622016
B2B influencer marketing: Conceptualization and four managerial strategies
J Mero, H Vanninen, J Keränen
Industrial Marketing Management 108, 79-93, 2023
322023
Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up
J Mero, M Leinonen, H Makkonen, H Karjaluoto
Journal of Business Research 145, 583-594, 2022
322022
Implications of the COVID‑19 pandemic on market orientation in retail banking
H Haapio, J Mero, H Karjaluoto, AA Shaikh
Journal of Financial Services Marketing, 2021
302021
A firm’s activity in social media and its relationship with corporate reputation and firm performance
H Karjaluoto, H Mäkinen, J Järvinen
Blurring the Boundaries Through Digital Innovation: Individual …, 2016
292016
Web analytics and social media monitoring in industrial marketing: Tools for improving marketing communication measurement
J Järvinen, A Töllmen, H Karjaluoto
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
242015
An effectual approach to executing dynamic capabilities under unexpected uncertainty
J Mero, H Haapio
Industrial Marketing Management 107, 82-91, 2022
212022
Social media monitoring in the industrial business to business sector
A Töllinen, J Järvinen, H Karjaluoto
World Journal of Social Sciences, 2012
21*2012
Medicine of the future: How and who is going to treat us?
J Kulkova, I Kulkov, R Rohrbeck, S Lu, A Khwaja, H Karjaluoto, J Mero
Futures 146, 103097, 2023
192023
Social Media Influencers as Mediators of Commercial Messages
H Vanninen, J Mero, E Kantamaa
Journal of Internet Commerce 22 (S1), 4-27, 2023
102023
Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing
R Wahid, J Mero, P Ritala
Asia Pacific Journal of Marketing and Logistics 35 (8), 1813-1822, 2023
82023
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