| The influence of supply chain management competency on customer satisfaction and shareholder value A Ellinger, H Shin, W Magnus Northington, FG Adams, D Hofman, ... Supply chain management: an international journal 17 (3), 249-262, 2012 | 166 | 2012 |
| Frontline service employee compliance with customer special requests SE Beatty, J Ogilvie, WM Northington, MP Harrison, BB Holloway, S Wang Journal of Service Research 19 (2), 158-173, 2016 | 63 | 2016 |
| I don't want to be a rule enforcer during the COVID-19 pandemic: frontline employees' plight WM Northington, ST Gillison, SE Beatty, S Vivek Journal of Retailing and Consumer Services 63, 102723, 2021 | 44 | 2021 |
| Understanding customer bargaining in retail stores: A customer perspective ST Gillison, WM Northington, SE Beatty Journal of Marketing Theory and Practice 22 (2), 151-168, 2014 | 29 | 2014 |
| Service employees' willingness to report complaints scale: Cross-country application and replication G Walsh, WM Northington, P Hille, D Dose Journal of Business Research 68 (3), 500-506, 2015 | 17 | 2015 |
| Making inconsistent worlds: a conceptual framework for co-competition JL Hiler, LA Cook, WM Northington Journal of Consumer Marketing 35 (3), 254-263, 2018 | 12 | 2018 |
| Employees’ emotional reactions to customer deal requests ST Gillison, WM Northington, SE Beatty Journal of Marketing Theory and Practice 24 (2), 147-165, 2016 | 12 | 2016 |
| Shopper deal seeking across channels: An updated view ST Gillison, WM Northington, SE Beatty, JM Arnold Journal of Marketing Theory and Practice 27 (2), 123-139, 2019 | 8 | 2019 |
| Cultural personal values and switching costs perceptions: Beyond Hofstede M Blut, SE Beatty, WM Northington Journal of Business Research 150, 339-353, 2022 | 7 | 2022 |
| Examining reactive customer engagement strategies in online shopping cart abandonment: A regulatory fit perspective J Ogilvie, K Lindsey, K Reynolds, WM Northington Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 5 | 2016 |
| Do gambling game choices reflect a recreational gambler’s motivations? A Lindridge, SE Beatty, WM Northington Qualitative Market Research: An International Journal 21 (3), 296-315, 2018 | 4 | 2018 |
| Shoppers’ digital deal seeking: Charting new territory ST Gillison, SE Beatty, WM Northington Journal of Marketing Theory and Practice 30 (2), 257-277, 2022 | 3 | 2022 |
| Responding to customers’“Gray” requests: The service employee dilemma MP Harrison, WM Northington, SE Beatty, BB Holloway, S Wang The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 3 | 2017 |
| Trajectory-Based Segmentation of Loyalty Program-Type Data AW Allaway, G D’Souza, D Berkowitz, WM Northington The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 1 | 2017 |
| The Relationship Between Motivation, Self-Control and Locus of Control within Gambling WM Northington, SE Beatty, AM Lindridge Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media VM Landers, MP Harrison, WM Northington Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| FLEs' concerns with misbehaving customers in the time of COVID and beyond ST Gillison, SE Beatty, WM Northington, S Vivek Journal of Service Theory and Practice 33 (6), 771-795, 2023 | | 2023 |
| Can you ask “too much” of your customers? VM Landers, CB Gabler, HE Hardman, WM Northington Journal of Services Marketing 37 (4), 531-546, 2023 | | 2023 |
| Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract LA Cook, W Northington, J Hiler Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands K McManus, WM Northington Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Stephanie GillisonUniversity of Tennessee at ChattanoogaVerified email at utc.edu
