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Carlos Diaz Ruiz
Carlos Diaz Ruiz
Andra namnCarlos A. Diaz Ruiz, Carlos Ruiz, Carlos Adrián Díaz Ruiz
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Moments of luxury: Hedonic escapism as a luxury experience
J Holmqvist, C Diaz Ruiz, L Peñaloza
Journal of Business Research, 503-513, 2020
1692020
Assembling market representations
CA Diaz Ruiz
Marketing Theory 13 (3), 245-261, 2013
552013
Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies
C Diaz Ruiz, T Nilsson
Journal of Public Policy & Marketing 42 (1), 18-35, 2023
532023
Theories of markets: Insights from marketing and the sociology of markets
CA Diaz Ruiz
The Marketing Review 12 (1), 61-77, 2013
532013
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
C Diaz Ruiz, M Holmlund
Industrial Marketing Management 66, 172-180, 2017
412017
Market representations in industrial marketing: Could representations influence strategy?
CA Diaz Ruiz, C Kowalkowski
Industrial Marketing Management 43 (6), 1026 -1034, 2014
402014
Market bifurcations in board sports: How consumers shape markets through boundary work
C Diaz Ruiz, M Makkar
Journal of Business Research 122 (January), 38-50, 2021
312021
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
C Diaz Ruiz, L Penaloza, J Holmqvist
European Journal of Marketing 54 (5), 999-1024, 2020
302020
Service Ecosystems, Markets, and Business Networks–what is the difference? A horizontal literature review
J Holmqvist, C Diaz Ruiz
The TQM Journal 29 (6), 800-810, 2017
292017
Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts?
C Diaz Ruiz, JJ Baker, K Mason, K Tierney
Journal of Business and Industrial Marketing 35 (9), 1389-1401, 2020
262020
Feral segmentation: how cultural intermediaries perform market segmentation in the wild
CA Diaz Ruiz, H Kjellberg
Marketing Theory 20 (4), 429-457, 2020
152020
The strategic role of corporate online references: building social capital through signaling in business networks
Z Tóth, P Naudé, SC Henneberg, C Diaz Ruiz
Journal of Business & Industrial Marketing 36 (8), 1300-1321, 2021
92021
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
C Diaz Ruiz, A Cruz
International Marketing Review 40 (7), 1-21, 2023
72023
The Insights Industry: Towards a Performativity Turn in Market Research
C Diaz Ruiz
International Journal of Market Research 64 (2), 169-186, 2022
62022
Market Representations in Action: Foundations for the Performativity of Representations in Marketing
CA Diaz Ruiz
Hanken School of Economics, 2014
5*2014
Value and price
D Bajde, C Diaz Ruiz
Marketing Management A Cultural Perspective, 2020
32020
Disinformation on digital media platforms: A market-shaping approach
C Diaz Ruiz
New Media & Society, 2023
22023
Implications of Market Practices in Market Orientation
CAD Ruiz
European Marketing Academy (EMAC), 360-361, 2012
12012
Disinformation is part and parcel of social media’s business model, new research shows
CD Ruiz
The Conversation 2023, 2023
2023
Unconventional luxury brand collaborations are everywhere. What is the appeal?
C Diaz Ruiz, A Cruz
The Conversation, 2023
2023
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Artiklar 1–20