| Systems-thinking social marketing: conceptual extensions and empirical investigations C Domegan, P McHugh, M Devaney, S Duane, M Hogan, BJ Broome, ... Journal of Marketing Management 32 (11-12), 1123-1144, 2016 | 194 | 2016 |
| Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections S Duane, C Domegan, A Callan, S Galvin, M Cormican, K Bennett, ... BMJ open 6 (1), e008894, 2016 | 69 | 2016 |
| From restricted to complex exchange and beyond: social marketing’s change agenda S Duane, C Domegan, P McHugh, M Devaney Journal of Marketing Management 32 (9-10), 856-876, 2016 | 66 | 2016 |
| Protocols for stakeholder participation in social marketing systems P McHugh, C Domegan, S Duane Social Marketing Quarterly 24 (3), 164-193, 2018 | 64 | 2018 |
| Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial A Vellinga, S Galvin, S Duane, A Callan, K Bennett, M Cormican, ... Cmaj 188 (2), 108-115, 2016 | 60 | 2016 |
| A dynamic stakeholders’ framework in a marketing systems setting C Domegan, P McHugh, T Flaherty, S Duane Journal of Macromarketing 39 (2), 136-150, 2019 | 56 | 2019 |
| Systems social marketing and macro-social marketing: A systematic review T Flaherty, C Domegan, S Duane, D Brychkov, M Anand Social Marketing Quarterly 26 (2), 146-166, 2020 | 55 | 2020 |
| Development of an online resource for recruitment research in clinical trials to organise and map current literature A Kearney, NL Harman, A Rosala-Hallas, C Beecher, JM Blazeby, ... Clinical Trials 15 (6), 533-542, 2018 | 46 | 2018 |
| Reconsultation and antimicrobial treatment of urinary tract infection in male and female patients in general practice M Tandan, S Duane, M Cormican, AW Murphy, A Vellinga Antibiotics 5 (3), 31, 2016 | 32 | 2016 |
| Social marketing partnerships: Evolution, scope and substance S Duane, C Domegan Marketing Theory 19 (2), 169-193, 2019 | 31 | 2019 |
| Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia D Gallegos, J Parkinson, S Duane, C Domegan, E Jansen, ... International Breastfeeding Journal 15, 1-12, 2020 | 27 | 2020 |
| Evaluating the potential for exposure to organisms of public health concern in naturally occurring bathing waters in Europe: A scoping review. ML Farrell, A Joyce, S Duane, K Fitzhenry, B Hooban, LP Burke, D Morris Water Research 206, 117711, 2021 | 23 | 2021 |
| Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial S Duane, A Callan, S Galvin, AW Murphy, C Domegan, E O’Shea, ... Trials 14, 1-13, 2013 | 22 | 2013 |
| COSUTI: a protocol for the development of a core outcome set (COS) for interventions for the treatment of uncomplicated urinary tract infection (UTI) in adults S Duane, A Vellinga, AW Murphy, M Cormican, A Smyth, P Healy, ... Trials 20, 1-6, 2019 | 21 | 2019 |
| Exploring experiences of delayed prescribing and symptomatic treatment for urinary tract infections among general practitioners and patients in ambulatory care: a qualitative study S Duane, P Beatty, AW Murphy, A Vellinga Antibiotics 5 (3), 27, 2016 | 21 | 2016 |
| Best practices in marketing and their impact on quality of life H Alves, JL Vázquez Springer, 2013 | 19 | 2013 |
| What do patients value as incentives for participation in clinical trials? A pilot discrete choice experiment A Vellinga, C Devine, MY Ho, C Clarke, P Leahy, J Bourke, D Devane, ... Research Ethics 16 (1-2), 1-12, 2020 | 18 | 2020 |
| Using mobile phones to collect patient data: lessons learned from the SIMPle Study S Duane, M Tandan, AW Murphy, A Vellinga JMIR research protocols 6 (4), e6389, 2017 | 16 | 2017 |
| A Social Marketing Partnership Framework: An Extension of Morgan and Hunt¿ s (1994) Commitment-Trust Key Mediating Variable Model S Duane | 15 | 2012 |
| Partnering for UN SDG# 17: A social marketing partnership model to scale up and accelerate change S Duane, C Domegan, B Bunting Journal of Social Marketing 12 (1), 49-75, 2021 | 12 | 2021 |
