Follow
Rocio Rodriguez (Orcid: 0000-0002-8881-0272)
Rocio Rodriguez (Orcid: 0000-0002-8881-0272)
University of Murcia and Kristiania University College
Verified email at kristiania.no
Title
Cited by
Cited by
Year
The influence of sales force technology use on outcome performance
S Román, R Rodríguez
Journal of Business & Industrial Marketing 30 (6), 771-783, 2015
1052015
The mediating role of organizational complexity between enterprise resource planning and business model innovation
R Rodríguez, FJ Molina-Castillo, G Svensson
Industrial Marketing Management 84, 328-341, 2020
782020
Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction
S Román, R Rodríguez, JF Jaramillo
Journal of Business & Industrial Marketing 33 (5), 651-664, 2018
712018
Digitalization process of complex B2B sales processes–Enablers and obstacles
R Rodríguez, G Svensson, EJ Mehl
Technology in Society 62, 101324, 2020
682020
Modelos de negocio en la economía colaborativa: síntesis y sugerencias
R Rodríguez, G Svensson, M Pérez
Esic Market Economics and Business Journal 48 (2), 255-274, 2017
582017
Teleological sales and purchase approaches in complex business relationships–customers’ expectations before and perceptions after purchase
R Rodríguez, G Svensson, S Román, G Wood
Journal of Business & Industrial Marketing 33 (4), 523-538, 2018
332018
Enterprise resource planning and business model innovation: process, evolution and outcome
R Rodriguez, FJ Molina-Castillo, G Svensson
European Journal of Innovation Management 23 (4), 728-752, 2019
312019
Sustainability trends in public hospitals: Efforts and priorities
R Rodriguez, G Svensson, G Wood
Evaluation and Program Planning 78, 101742, 2020
302020
Organizational positioning and planning of sustainability initiatives: Logic and differentiators
R Rodriguez, G Svensson, D Eriksson
International Journal of Public Sector Management 31 (7), 755-774, 2018
242018
Future direction of sustainable development in private hospitals: general similarities and specific differences
R Rodríguez, G Svensson, C Otero-Neira
Journal of Business & Industrial Marketing 35 (3), 537-550, 2020
202020
The role of ERP in business model innovation: Impetus or impediment
FJ Molina-Castillo, R Rodríguez, C López-Nicolas, H Bouwman
Digital Business 2 (2), 100024, 2022
192022
Organisational and environmental indicators of B2B sales performance
NM Hřgevold, R Rodriguez, G Svensson, M Roberts-Lombard
Marketing Intelligence & Planning 40 (1), 33-56, 2022
152022
Assessing the future direction of sustainable development in public hospitals: Time-horizon, path and action
R Rodríguez, G Svensson, C Ferro
Health Policy 125 (4), 526-534, 2021
152021
Relative importance and priority of TBL elements on the corporate performance
NM Hřgevold, G Svensson, R Rodriguez, D Eriksson
Management of Environmental Quality: An International Journal 30 (3), 609-623, 2019
152019
Organizational logic to prioritize between the elements of triple bottom line
R Rodriguez, G Svensson, D Eriksson
Benchmarking: An International Journal 25 (6), 1626-1640, 2018
152018
Desconfianza hacia la venta tradicional y electrónica: Un estudio sobre el perfil del consumidor desconfiado
MIP del Riquelme, S Román-Nicolás, R Rodríguez-Herrera
Universia Business Review, 132-154, 2011
152011
Sustainability endeavors and sustainable development in Spanish public hospitals: The case for upstream social marketing
R Rodriguez, C Otero-Neira, G Svensson
Journal of Social Marketing 10 (2), 215-242, 2020
142020
Assessing corporate planning of future sustainability initiatives in private healthcare organizations
R Rodriguez, G Svensson, G Wood
Evaluation and Program Planning 83, 101869, 2020
132020
Framing sustainable development through descriptive determinants in private hospitals–Orientation and organization
R Rodriguez, G Svensson, C Otero-Neira
Evaluation and program planning 75, 78-88, 2019
132019
Determining corporate direction in sustainable development: A multi-dimensional framework in B2B
R Rodríguez, G Svensson, G Wood
Journal of Business & Industrial Marketing 36 (1), 1-17, 2021
122021
The system can't perform the operation now. Try again later.
Articles 1–20