Mikael Andéhn
Mikael Andéhn
Royal Holloway, University of London
Verifierad e-postadress på aalto.fi
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Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research
M Andéhn, F Nordin, ME Nilsson
Journal of Consumer Behaviour 15 (3), 225-238, 2016
652016
User-generated place brand equity on Twitter: The dynamics of brand associations in social media
M Andéhn, A Kazeminia, A Lucarelli, E Sevin
Place branding and public diplomacy 10 (2), 132-144, 2014
612014
Evaluating roadside noise barriers using an annoyance-reduction criterion
ME Nilsson, M Andéhn, P Leśna
The Journal of the Acoustical Society of America 124 (6), 3561-3567, 2008
342008
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
M Andéhn, P L’Espoir Decosta
International Marketing Review 33 (6), 851-866, 2016
292016
Against the implicit politics of service-dominant logic
J Hietanen, M Andéhn, A Bradshaw
Marketing Theory 18 (1), 101-119, 2018
272018
From branded exports to traveler imports: Building destination image on the factory floor in South Korea
JS Ryu, JNPLE Decosta, M Andéhn
Tourism Management 52 (1), 298-309, 2016
202016
Place of origin effects–From nations to cities: A conceptual framework based on a literature review
M Andéhn, PO Berg
2nd international place branding conference, Bogotá, 1-24, 2011
19*2011
The magic of ethical brands: Interpassivity and the thievish joy of delegated consumption.
M Walz, S Hingston, M Andéhn
ephemera: theory & politics in organization 14 (1), 2014
162014
Place branding in systems of place–On the interrelation of nations and supranational places
M Andéhn, S Zenker
Inter-Regional Place Branding, Best Practices, Challenges and Solutions., 25-37, 2015
152015
More than meets the eye: videography and production of desire in semiocapitalism
J Hietanen, M Andéhn
Journal of Marketing Management 34 (5-6), 539-556, 2018
112018
Re-imagining the country-of-origin effect: a promulgation approach
M Andéhn, JNPL Decosta
Journal of Product & Brand Management, 2018
92018
Place-of-origin effects on brand equity: explicating the evaluative pertinence of product categories and association strength
M Andéhn
School of Business, Stockholm University, 2013
92013
The inhuman challenge: Writing with dark desire
J Hietanen, M Andéhn, A Wickström
Organization, 1350508419838691, 2019
22019
The Country Of Origin Effect – Key Issues And Future Direction
M Andéhn, A Gloukhovtsev, J Schouten
2016 Global Marketing Conference at Hong Kong, 1746-1754, 2016
22016
Consuming a machinic servicescape
J Hietanen, M Andéhn, T Iddon, I Denny, A Ehnhage
Advances in Consumer Research 44, 304-308, 2016
22016
Evaluating roadside noise barriers using an annoyance reduction criterion
ME Nilsson, M Andéhn, P Leśna
Noise & Vibration Worldwide 41 (1), 16-20, 2010
22010
Performing place promotion—On implaced identity in marketized geographies
M Andéhn, J Hietanen, A Lucarelli
Marketing Theory, 1470593119887497, 2019
2019
Phantasmal brand Sweden and make-believe in political speech
M Andéhn
The Nordic Wave in Place Branding, 2019
2019
Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes: Understanding the Context Within Green Media
CA Rademaker, MB Royne, M Andéhn
Journal of Advertising Research, 2019
2019
Looking for authenticity in product geography
JNP L'Espoir Decosta, M Andéhn
Authenticity & Tourism: Materialities, Perceptions, Experiences 2, 15-31, 2018
2018
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Artiklar 1–20