Beate Stiehler / Stiehler-Mulder
Beate Stiehler / Stiehler-Mulder
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Omnichannel retailing: The merging of the online and off-line environment
M Frazer, BE Stiehler
Global Conference on Business & Finance Proceedings 9 (1), 655, 2014
1012014
Opportunistic Luxury branding: Understanding perceptions of brand authenticity in an emerging market context: Understanding perceptions of brand authenticity in an emerging …
B Stiehler, J Tinson
The Journal of Global Business and Technology 11 (1), 39-55, 2015
182015
Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012
PS Grant, B Stiehler, E Boon
Journal of Financial Services Marketing 18 (4), 260-270, 2013
152013
Co-creating luxury brands in an emerging market
BE Stiehler
Qualitative Market Research: An International Journal, 2016
112016
Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category
BE Stiehler, A Caruana, J Vella
International Journal of Wine Business Research, 2016
32016
Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
B Stiehler
KTH Royal Institute of Technology, 2017
22017
Luxury branding in emerging markets
B Stiehler, LW Lee
Springer, 2016
22016
Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa
M Hlefana, M Roberts-Lombard, BE Stiehler-Mulder
Acta Commercii 20 (1), 1-11, 2020
12020
Political Art: An Investigation of the Jacob Zuma Spear Painting
B Stiehler, G Toscani
Academy of Marketing Science, 2013
12013
Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy
A Ledikwe, B Stiehler-Mulder, M Roberts-Lombard
Cogent Business & Management 7 (1), 1817288, 2020
2020
The application of DICTION to analyse qualitative data: A luxury brand perspective.
BE Stiehler-Mulder
Acta Commercii 19 (1), 2020
2020
Aesthetics, ontology, and objective wine knowledge: An exploration of unique luxury wine Generation Y market segments in an emerging economy
B Stiehler-Mulder, I Struweg
2018
UNIVERSITIES AS SYSTEMS: EXPLORING THE LECTURERS’ EXPERIENCE
CFD Meyer-Heydenrych
Proceedings of Business and Management Conferences 6810220, 2018
2018
Factors influencing Business-to-Business loyalty at a mobile services provider
M Roberts-Lombard, B Stiehler-Mulder
2017
Gaining quantitative insights from qualitative data: Evidence from luxury brands in an emerging market
B Stiehler, A Caruana, L Pitt
2017
How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content
E Botha, M Karam, E Ogbonna, K Payne, B Stiehler
Rediscovering the Essentiality of Marketing, 243-257, 2016
2016
The relationship between negative emotions and perceived justice for retail bank clients after a service failure
B Shodries, B Stiehler
Southern African Institute of Management Scientists (SAIMS), 2015
2015
The role of the third-person effect in the use of Dark Marketing techniques on university students
M Wait, B Stiehler
Southern African Institute of Management Scientists (SAIMS, 2014
2014
Buzz Marketing’s ability to influence consumers: An experimental study
R Gosling, D Vigar-Ellis, B Stiehler
International Business Conference, 2014
2014
Retailers Perceptions of the Potential for Omni-Channel Retailing in South Africa
M Frazer, BE Stiehler, A Adri, MA Meyer
Copyright© 2013 Nelson Mandela Metropolitan University Business School All …, 2013
2013
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Artiklar 1–20