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Beate Stiehler / Stiehler-Mulder
Beate Stiehler / Stiehler-Mulder
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Omnichannel retailing: The merging of the online and off-line environment
M Frazer, BE Stiehler
Global Conference on Business & Finance Proceedings 9 (1), 655, 2014
1902014
Co-creating luxury brands in an emerging market: Exploring consumer meaning making and value creation
BE Stiehler
Qualitative Market Research: An International Journal 19 (4), 395-415, 2016
262016
Opportunistic Luxury branding: Understanding perceptions of brand authenticity in an emerging market context: Understanding perceptions of brand authenticity in an emerging …
B Stiehler, J Tinson
The Journal of Global Business and Technology 11 (1), 39-55, 2015
262015
Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012
PS Grant, B Stiehler, E Boon
Journal of Financial Services Marketing 18, 260-270, 2013
162013
Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy
A Ledikwe, B Stiehler-Mulder, M Roberts-Lombard
Cogent Business & Management 7 (1), 1817288, 2020
132020
Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
B Stiehler
KTH Royal Institute of Technology, 2017
92017
Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category: evidence from two countries
BE Stiehler, A Caruana, J Vella
International Journal of Wine Business Research 28 (2), 154-169, 2016
82016
Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa
BE Stiehler-Mulder, M Roberts-Lombard, M Hlefana
Acta Commercii 20 (1), 1-11, 2020
72020
The influence of age generations on social network usage and behaviour
F Vadwa, BE Stiehler, N Mashaba
Proceedings of the 28th Annual Conference of the Southern African Institute …, 2016
72016
Securing delight and loyalty in a market with low switching costs
KA Mntande, B Stiehler‐Mulder, M Roberts-Lombard
European Business Review 35 (1), 1-22, 2022
62022
Profiling South African female consumers’ involvement in skincare and colour cosmetics
BE Stiehler, Y Jordaan
The Retail and Marketing Review 15 (2), 65-76, 2019
32019
Luxury branding in emerging markets
B Stiehler, LW Lee
Springer, 2016
32016
How to impress social media friends: The social motivations for sharing viral content
E Botha, M Karam, E Ogbonna, K Payne, B Stiehler
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
22016
Political Art: An Investigation of the Jacob Zuma Spear Painting
B Stiehler, G Toscani
Academy of Marketing Science, 2013
22013
The application of DICTION to analyse qualitative data: A luxury brand perspective.
BE Stiehler-Mulder
Acta Commercii 19 (1), 2020
12020
Customer experience, satisfaction and brand relevance: a South African grocery retail context perspective
MP Sedibe, GS Matthysen, PM Biko, GA Gomez, BE Stiehler-Mulder, ...
31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019
12019
“Re-Tale”: Proposing A Fifth Principle in The Sustainable Fashion Retail Story
B Stiehler-Mulder, T Tselepis
The Thinker 95 (2), 54-63, 2023
2023
The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation
BE Stiehler-Mulder, DK Maduku
International Journal of Internet Marketing and Advertising 19 (1-2), 146-171, 2023
2023
Towards Enterprising Fuel Retailers
B Stiehler-Mulder, T Tselepis
Wholesale & Retail Leadership Chair: Gauteng, University of Johannesburg, 2022
2022
Customer loyalty in a highly competitive market: An investigation of the mobile prepaid sector
MK Mntande, M Roberts-Lombard, B Stiehler-Mulder
2022 INTERNATIONAL BUSINESS CONFERENCE, 2080, 2022
2022
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Artiklar 1–20