| İletişimin Yeni Yüzü: Dijital Pazarlama ve Sosyal Medya Pazarlaması A Kocak Alan, ET Kabadayı, T Erişke Electronic Journal of Social Sciences 17 (66), 494-505, 2018 | 223* | 2018 |
| Brand trust and brand affect: Their strategic importance on brand loyalty ET Kabadayi, A Kocak Alan Journal of Global Strategic Management 11 (6), 81-88, 2012 | 208 | 2012 |
| Store brand purchase intention: Effects of risk, quality, familiarity and store brand shelf space I Dursun, ET Kabadayı, A Kocak Alan, B Sezen Procedia-Social and Behavioral Sciences 24, 1190-1200, 2011 | 159 | 2011 |
| Green purchase intention of young Turkish consumers: Effects of consumer's guilt, self-monitoring and perceived consumer effectiveness ET Kabadayı, İ Dursun, A Kocak Alan, AT Tuğer Procedia-Social and Behavioral Sciences 207, 165-174, 2015 | 126 | 2015 |
| Deneyimsel pazarlama: Pazarlamadaki artan önemi E Tümer Kabadayı, A Kocak Alan İşletme Araştırmaları Dergisi 6 (1), 203-217, 2014 | 114 | 2014 |
| The effect of personal factors on social media usage of young consumers A Kocak Alan, ET Kabadayı Procedia–Social and Behavioral Sciences 235, 595-602, 2016 | 66 | 2016 |
| Quality antecedents of brand trust and behavioral intention A Kocak Alan, ET Kabadayı Procedia-Social and Behavioral Sciences 150, 619-627, 2014 | 61 | 2014 |
| Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty A Kocak Alan, ET Kabadayi, C Yilmaz Service Business 10 (4), 715-735, 2016 | 60 | 2016 |
| Individuals' intention to use sports wearables: the moderating role of technophobia NC Aksoy, A Kocak Alan, ET Kabadayi, A Aksoy International Journal of Sports Marketing and Sponsorship, 2020 | 56 | 2020 |
| Duygu Tipolojilerinin Tüketici Davranışları Üzerindeki Etkisi ve Pazarlamadaki Önemi ET Kabadayı, A Kocak Alan İşletme Araştırmaları Dergisi 5 (1), 93-115, 2013 | 42 | 2013 |
| A typology of personalisation practices in marketing in the digital age N Cavdar Aksoy, E Tumer Kabadayi, C Yilmaz, A Kocak Alan Journal of Marketing Management 37 (11-12), 1091-1122, 2021 | 41 | 2021 |
| An unintended consequence of Covid-19: Healthy nutrition NC Aksoy, ET Kabadayi, A Kocak Alan Appetite, 105430, 2021 | 41 | 2021 |
| Revisit intention of consumer electronics retailers: Effects of customers’ emotion, technology orientation and wom influence ET Kabadayı, A Kocak Alan Procedia-Social and Behavioral Sciences 41, 65-73, 2012 | 39 | 2012 |
| Sosyal Medya Pazarlama Faaliyetlerinin Müşteri Varlığı ve Müşteri Bağlılığına Etkisi A Kocak Alan, ET Kabadayi, T Uzunburun Uluslararası Yönetim İktisat ve İşletme Dergisi 14 (2), 535-555, 2018 | 32* | 2018 |
| What influences the repurchase intention for luxury brands? The relative impacts of luxury value dimensions. A Kocak Alan, I Dursun, E Kabadayi, K Aydin, F Anlagan International Business Research 9 (5), 11-24, 2016 | 28 | 2016 |
| Emotional prototypes, emotional memory usages, and customer satisfaction AE Akgün, H Keskin, A Kocak Alan The Service Industries Journal 37 (7-8), 494-520, 2017 | 24 | 2017 |
| Effects of product properties on consumer preferences and behaviours: A study of the automobile market in Turkey ET Kabadayi, A Kocak Alan, BE Özkan International journal of management 30 (1), 349, 2013 | 18 | 2013 |
| Yeni Nesil “Bağlantı”, Yeni Nesil “İletişim”: Nesnelerin İnterneti Üzerine Bir İnceleme A Kocak Alan, ET Kabadayi, N Cavdar İşletme Araştırmaları Dergisi 10 (1), 294-320, 2018 | 15 | 2018 |
| Generating and Assessing Consumer‘s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness A Kocak Alan, E Kabadayi, S Bakis, Y Can, M Sekerin International Journal of Marketing Studies 9 (6), 68, 2017 | 15 | 2017 |
| Replaying online games for flow experience and outcome expectations: An exploratory study for the moderating role of external locus of control based on Turkish gamers’ evaluations A Kocak Alan, ET Kabadayi, NC Aksoy Entertainment Computing, 100460, 2022 | 14* | 2022 |
Nilsah Cavdar AksoyGalatasaray Üniversitesi'nde Dr. Öğr. ÜyesiVerified email at gsu.edu.tr
