Alexei Gloukhovtsev
Alexei Gloukhovtsev
Aalto University School of Business
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Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
JF Klein, T Falk, FR Esch, A Gloukhovtsev
Journal of Business Research 69 (12), 5761-5767, 2016
Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective
A Gloukhovtsev, JW Schouten, P Mattila
Journal of Public Policy & Marketing 37 (1), 142-151, 2018
The country of origin effect–Key issues and future direction
M Andéhn, A Gloukhovtsev, J Schouten
2016 Global Marketing Conference at Hong Kong, 1746-1754, 2016
Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems
MG Bublitz, LN Chaplin, LA Peracchio, AD Cermin, M Dida, JE Escalas, ...
Journal of Public Policy & Marketing, 0743915620937702, 2020
Don't give me attitude: Can perceptions of social norms, behavioral control and moral intensity help bridge the attitude-behavior gap in ethical consumer behavior?
A Gloukhovtsev
Aalto University School of Business, 2014
Negotiating Change in Marketing Systems: A Collection of Essays
A Gloukhovtsev
Aalto University School of Business, 2019
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Artiklar 1–6