Edwin Stafford
Edwin Stafford
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Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products
JA Ottman, ER Stafford, CL Hartman
Environment: science and policy for sustainable development 48 (5), 22-36, 2006
10092006
Case study: defining the social network of a strategic alliance
MD Hutt, ER Stafford, BA Walker, PH Reingen
MIT Sloan Management Review 41 (2), 51, 2000
3912000
Green alliances: building new business with environmental groups
CL Hartman, ER Stafford
Long range planning 30 (2), 184-149, 1997
2551997
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance
ER Stafford, MJ Polonsky, CL Hartman
Business Strategy and the environment 9 (2), 122-135, 2000
2232000
Using co-operative strategies to make alliances work
ER Stafford
Long Range Planning 27 (3), 64-74, 1994
2161994
Partnerships: a path to sustainability
CL Hartman, PS Hofman, ER Stafford
Business Strategy and the Environment 8 (5), 255-266, 1999
2081999
Green alliances: strategic relations between business and environmental groups
ER Stafford, CL Hartman
Business Horizons 39 (2), 50-60, 1996
1511996
Crafting'enviropreneurial'value chain strategies through green alliances
CL Hartman, ER Stafford
Business Horizons 41 (2), 62-73, 1998
991998
Comprehension and perceived believability of seals of approval information in advertising
RF Beltramini, ER Stafford
Journal of Advertising 22 (3), 3-13, 1993
981993
The lodging index: an economic indicator for the hotel/motel industry
DJ Wassenaar, ER Stafford
Journal of Travel Research 30 (1), 18-21, 1991
771991
Commentary: Energy efficiency and the new green marketing
ER Stafford
Taylor & Francis Group 45 (3), 8-10, 2003
462003
Strategic alliances in China: Negotiating the barriers
AS Nair, ER Stafford
Long Range Planning 31 (1), 139-146, 1998
441998
Performing sustainable development through eco-collaboration: The Ricelands Habitat Partnership
SM Livesey, CL Hartman, ER Stafford, M Shearer
The Journal of Business Communication (1973) 46 (4), 423-454, 2009
432009
Why our Russian alliances fail
JW Barnes, MH Crook, T Koybaeva, ER Stafford
Long Range Planning 30 (4), 477-550, 1997
351997
Environmental Collaboration
CL Hartman, PS Hofman, ER Stafford
Partnership and Leadership, 21-40, 2002
302002
Greenpeace’s ‘Greenfreeze Campaign’
ER Stafford, CL Hartman
Ahead of the curve, 107-131, 2001
292001
Environmentalist-business collaborations: Social responsibility, green alliances, and beyond
ER Stafford, CL Hartman
American Marketing Association, 2000
242000
Headline-visual consistency in print advertisements: Effects on processing and evaluation
ER Stafford, BA Walker, VJ Blasko
ACR North American Advances, 1996
221996
Promoting the value of sustainably minded purchase behaviors
ER Stafford, CL Hartman
Marking News, 28, 2013
212013
Toward an understanding of the antecedents of environmentalist-business cooperative relations
ER Stafford, CL Hartman
American Marketing Association Conference Proceedings 9, 56-73, 1998
201998
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Artiklar 1–20