| The social media use integration scale: Toward reliability and validity T Maree International Journal of Human–Computer Interaction 33 (12), 963-972, 2017 | 54 | 2017 |
| The behavioural intentions of specialty coffee consumers in South Africa K Van der Merwe, T Maree International Journal of Consumer Studies 40 (4), 501-508, 2016 | 51 | 2016 |
| Consumer Behaviour: South African Psychology and Marketing Applications E Botha, G Donga, D du Toit, L Ehlers, B Jacobs, T Maree, V Mugobo, ... Oxford University Press, 2019 | 39* | 2019 |
| Generation Y consumers: Behavioural patterns of selected South African students T Holtzhausen, J Strydom The Business Review Cambridge 5 (1), 314-318, 2006 | 37 | 2006 |
| Motivation, engagement, attitudes and buying intent of female Facebook users I Le Roux, T Maree Acta Commercii 16 (1), 1-11, 2016 | 35 | 2016 |
| Consumer brand engagement: Refined measurement scales for product and service contexts T Ndhlovu, T Maree Journal of Business Research 146, 228-240, 2022 | 32 | 2022 |
| The portrayal of women in South African television commercials T Holtzhausen, Y Jordaan, EJ North Southern African Business Review 15 (3), 167-183, 2011 | 29 | 2011 |
| Beyond the “like”: customer engagement of brand fans on Facebook T Maree, G Van Heerden European Business Review 33 (2), 255–271, 2021 | 23 | 2021 |
| Content analysis of roles portrayed by women in advertisements in selected South African media T Holtzhausen University of Pretoria, 2010 | 22* | 2010 |
| The marketing of an unsought service through an unobtrusive medium: A content analysis of the websites of members of the National Funeral Directors Association of South Africa CA Coetzee, CH Van Heerden, T Maree Communicare: Journal for Communication Sciences in Southern Africa 33 (1), 35-56, 2014 | 17 | 2014 |
| Linkedin users’ self-brand congruence, attitudes and social media use integration T Maree Communicatio 43 (3-4), 95-113, 2017 | 11 | 2017 |
| Exploring the brand personalities of Facebook, YouTube, and LinkedIn M Mutsikiwa, T Maree International Journal of Internet Marketing and Advertising 13 (4), 285-301, 2019 | 10 | 2019 |
| Joy to the (shopper) world: An SOR view of digital place-based media in upmarket shopping malls AT Roux, T Maree Journal of Promotion Management 27 (7), 1031-1060, 2021 | 8 | 2021 |
| Dynamite in small packages: the Engaged Elite as an Facebook emerging niche market M Wiese, G Van Heerden, T Maree International Center for Information Technology and Development, 2017 | 8 | 2017 |
| The central role of consumer–brand engagement in product and service brand contexts T Ndhlovu, T Maree Journal of Marketing Analytics, 2023 | 3 | 2023 |
| Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials T Maree, Y Jordaan Gender and Behaviour 14 (1), 6814-6825, 2016 | 3 | 2016 |
| Through the looking-glass: Exploring the wonderland of ‘other’ female portrayals in advertising T Maree Communicatio 40 (2), 113-136, 2014 | 3 | 2014 |
| A Consumer Profile of First Year Marketing Students at the Pretoria Campus of the Tshwane University of Technology T Holtzhausen University of South Africa, 2006 | 2 | 2006 |
| The heart and mind of a radio station: Audience perceptions of radio station brand personality T Roux, T Maree Communicatio, 2022 | 1 | 2022 |
| Shopper’s experience of digital mall signage as atmospheric stimuli: An abstract T Roux, T Maree Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
Thinkwell NdhlovuSenior Lecturer of Marketing Management, University of PretoriaVerified email at up.ac.za
