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Piotr Kwiatek
Title
Cited by
Cited by
Year
Komunikowanie się w marketingu: praca zbiorowa
H Mruk
PWE, 2004
1122004
Kompendium wiedzy o marketingu
B Pilarczyk, H Mruk
PWN, 2006
972006
Internationalizing sales research: Current status, opportunities, and challenges
NG Panagopoulos, N Lee, EB Pullins, GJ Avlonitis, P Brassier, P Guenzi, ...
Journal of Personal Selling & Sales Management 31 (3), 219-242, 2011
702011
Programy lojalnościowe: budowa i funkcjonowanie
P Kwiatek
Wolters Kluwer Polska, 2007
622007
The role of relationship quality and loyalty programs in building customer loyalty
P Kwiatek, Z Morgan, M Thanasi-Boçe
Journal of Business & Industrial Marketing, 2020
422020
Programy lojalnościowe
P Kwiatek
Budowa i funkcjonowanie, Oficyna a Wolters Kluwer business, Kraków, 2007
352007
Loyalty program activity: make B2B customers buy more
P Kwiatek, M Thanasi
Marketing Intelligence & Planning, 2019
242019
Komunikacja w relacjach business-to-business
P Kwiatek, G Leszczyński, M Zieliński
Wydawnictwo Advertiva, 2009
212009
Sales Management: A multinational perspective
P Guenzi, S Geiger
Bloomsbury Publishing, 2017
192017
Environmental orientation and employee-based brand equity in 4 to 5-star hotels
ZL Wisker, P Kwiatek
Anatolia 30 (3), 404-419, 2019
112019
THE IMPACT OF CREDIBILITY OF INFLUENCERS RECOMMENDATIONS ON SOCIAL MEDIA ON CONSUMERS BEHAVIOR TOWARDS BRANDS.
P Kwiatek, R Baltezarević, S Papakonstantinidis
Informatologia 54, 2021
102021
The impact of virtual communities on cultural identity
R Baltezarevic, B Baltezarevic, P Kwiatek, V Baltezarevic
Symposion 6 (1), 7-22, 2019
102019
The effects of environmental orientation on firm performance and a mediating role of employee-based brand equity: A comparative study
ZL Wisker, P Kwiatek
International Journal of Applied Business and International Management …, 2018
102018
Political marketing in digital games:‘game over’for traditional political marketing methods
R Baltezarević, B Baltezarević, V Baltezarević, P Kwiatek, I Baltezarević
Acta Ludologica 2 (2), 28-46, 2019
82019
Audyt-narzędzie kontroli marketingowej
H Mruk, P Kwiatek
Marketing w praktyce, 41-45, 2001
82001
Intellectual capital as a longitudinal predictor of company performance in a developing economy
V Dzenopoljac, P Kwiatek, A Dzenopoljac, N Bontis
Knowledge and Process Management 29 (1), 53-69, 2022
72022
Business strategies for economies in transition: book of readings on CEE countries
PG Chadraba, R Springer
Cambridge Scholars Publishing, 2020
72020
Kontrowersje wokół marketingu w Polsce: niepewność i zaufanie a zachowania nabywców
L Garbarski, J Tkaczyk
Wydawnictwa Akademickie i Profesjonalne: Akademia Leona Koźmińskiego, 2009
72009
Actions speak louder than words: Understanding the meaning of loyalty program building blocks
P Kwiatek, Z Morgan, R Baltezarevic
Economics & Sociology 11 (2), 305-319, 2018
62018
Uczestnictwo klienta w konkurencyjnych programach lojalnościowych
P Kwiatek, E Rudawska
Marketing i Rynek, 14-19, 2008
62008
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