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Alessandro Bigi
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Cited by
Year
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
T Eriksson, A Bigi, M Bonera
The TQM Journal 32 (4), 795-814, 2020
1432020
The European Millennials Versus the US Millennials: Similarities and Differences
A Bigi, E Corvi, G Ng
43*2007
When satire is serious: how political cartoons impact a country's brand
A Bigi, K Plangger, M Bonera, CL Campbell
Journal of Public Affairs 11 (3), 148-155, 2011
332011
How customer and product orientations shape political brands
A Bigi, E Treen, A Bal
Journal of Product & Brand Management 25 (4), 365-372, 2016
302016
Measuring hotel service quality from online consumer reviews: A proposed method
E Boon, M Bonera, A Bigi
Information and Communication Technologies in Tourism 2014: Proceedings of …, 2013
272013
Political marketing: understanding and managing stance and brand positioning
A Bigi
KTH Royal Institute of Technology, 2016
172016
Viral political communication and readability: An analysis of an Italian political blog
A Bigi
Journal of Public Affairs 13 (2), 209-217, 2013
112013
Clustering of influential wine bloggers using automated content analysis techniques
S Lord Ferguson, L Ewing, A Bigi, H Diba
Journal of wine research 30 (2), 157-165, 2019
82019
Evaluating political party positioning over time: a proposed methodology
A Bigi, M Bonera, A Bal
Journal of Public Affairs 16 (2), 128-139, 2016
82016
Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy
A Bigi, F Cassia, MM Ugolini
British Food Journal 124 (2), 573-589, 2022
52022
Are the Italian Millennials similar or different from the US Millennials
E Corvi, M Bonera, A Bigi
Conference proceedings Seventh International Business Conference, Sidney …, 2007
32007
Cultural Differences and Different Stimuli for Online Purchasing Intention
A Bigi, M Bonera, E Corvi
World Journal of Social Sciences, 2018
22018
Political party Brand identity and Brand image: an empirical assessment
A Bigi, M Bonera
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
22015
The Perspective of Digital Ecosystems for Accessible Tourism: Conceptual and Operational Issues
F Cassia, A Bigi, M Ugolini
Accessible Tourism in the Digital Ecosystem, 31-43, 2023
12023
Keyword research analysis: a new methodological approach to brand positioning evaluation
M Bonera, A Bigi, A Cavalli
Grand Challenges: Companies and Universities Working for a Better Society 99, 2020
12020
Exploring the critical incident technique as a method for the analysis of online customer reviews (EA)
E Boon, L Bougary, A Bigi, M Bonera
Referred Electronic Conference Proceeding della Sinergie-Sima 2018 …, 2018
12018
A proposed benchmark analysis of the connection between wine production and destination perception
A Bigi, M Bonera
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
12016
Are the Italian millennials similar or different from the US millennials?
A Bigi, M Bonera, E Corvi
Seventh International Business Research Conference, ---, 2007
12007
Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
A Bigi, M Bonera, I Tuncay
Academy of Marketing Science Annual Conference, 1-9, 2023
2023
Luxury Brand Metaverse Runway Shows: relevant themes
A Bigi, M Bonera, A Ghanavat
Societą Italiana Marketing (SIM) Conference 2023, 2023
2023
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