| Developing Indian grain supply chain cost model: a system dynamics approach A Sachan, BS Sahay, D Sharma International Journal of Productivity and Performance Management 54 (3), 187-205, 2005 | 129 | 2005 |
| A typology of viral ad sharers using sentiment analysis KK Kulkarni, AD Kalro, D Sharma, P Sharma Journal of Retailing and Consumer Services 53, 101739, 2020 | 58 | 2020 |
| Private Label Brands in an Emerging Economy: An Exploratory Study in India. DSADK Siddhartha Sarkar International Journal of Retail & Distribution Management. 44 (2), 203-222, 2016 | 55 | 2016 |
| Modelling distributor performance index using system dynamics approach D Sharma, BS Sahay, A Sachan Asia Pacific Journal of Marketing and Logistics 16 (3), 37-67, 2004 | 48 | 2004 |
| A comprehensive framework of brand name classification S Arora, AD Kalro, D Sharma Journal of Brand Management 22, 79-116, 2015 | 45 | 2015 |
| The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements KK Kulkarni, AD Kalro, D Sharma Journal of Consumer Behaviour 19 (4), 327-338, 2020 | 33 | 2020 |
| Online decision aids: the role of decision-making styles and decision-making stages DS Preeti Virdi, Arti D. Kalro International Journal of Retail & Distribution Management 48 (6), 555-574, 2020 | 31 | 2020 |
| Dimensions of retail service convenience in emerging market settings: A qualitative investigation S Gupta, D Sharma Hospitality Marketing and Consumer Behavior, 103-127, 2017 | 26 | 2017 |
| Sharing of branded viral advertisements by young consumers: The interplay between personality traits and ad appeal KK Kulkarni, AD Kalro, D Sharma Journal of Consumer Marketing 36 (6), 846-857, 2019 | 22 | 2019 |
| Consumer acceptance of social recommender systems in India P Virdi, AD Kalro, D Sharma Online Information Review 44 (3), 723-744, 2020 | 19 | 2020 |
| Qualitative Study on Brand Passion: The Role of Admiration and Experience. D Rohra, D Sharma South Asian Journal of Management 23 (2), 2016 | 19 | 2016 |
| Development of a scale on individual perspectives on corporate social responsibility constructs: based on microfoundation theory SS Bhattacharyya, S Jha, D Sharma Vision 24 (1), 47-59, 2020 | 15 | 2020 |
| An Empirical Analysis of Different Types of Consumer Promotions in Indian Market PJ Dang, A Koshy, D Sharma Asian Journal of Marketing 11 (1), 104-122, 2005 | 15 | 2005 |
| The effect of naming strategy and packaging on perceived quality and purchase intention of private label brands S Sarkar, D Sharma, AD Kalro Advances in National Brand and Private Label Marketing: Second International …, 2015 | 13 | 2015 |
| Islam and consumption: Religion interpretations and changing consumerism F Shaikh, D Sharma Islamic Perspectives on Marketing and Consumer Behavior: Planning …, 2015 | 9 | 2015 |
| Consumer scepticism: A systematic review of literature V Chaudhary, D Sharma, AD Kalro The Marketing Review 19 (3-4), 189-212, 2019 | 7 | 2019 |
| Positioning products through names: effect of sound symbolism on perception of products with blended brand names DS Sunny Vijay Arora, Arti Deepak Kalro Journal of Product and Brand Management, 2022 | 6* | 2022 |
| Entrepreneurial strategy: The case of Jammu and Kashmir V Gupta, N Rohmetra, D Sharma Global Business Review 3 (1), 123-138, 2002 | 6 | 2002 |
| Developing causal relationships for an industrial distributor performance index D Sharma, BS Sahay, A Sachan International journal of innovation and learning 4 (6), 631-646, 2007 | 4 | 2007 |
| Customer Experience: A Business to Business Context D Sharma, S Dass Crafting Customer Experience Strategy: Lessons from Asia, 175-197, 2021 | 2 | 2021 |
Arti D. KalroProfessor, SJMSOM, Indian Institute of Technology BombayVerified email at iitb.ac.in
