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Rocio Alarcon-Lopez, Assistant Professor of Marketing
Rocio Alarcon-Lopez, Assistant Professor of Marketing
Public University of Navarre
Verifierad e-postadress på unavarra.es
Titel
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Sharing co-creation experiences contributes to consumer satisfaction
R Alarcon-Lopez, S Ruiz-de-Maya, I Lopez-Lopez
Online Information Review, 2017
342017
Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction
R Alarcón-López, I López-López, S Ruiz-de-Maya
Journal of Vacation Marketing, 13567667231181466, 2023
12023
El efecto de compartir experiencias de personalización en el comportamiento del consumidor
R Alarcón López
Proyecto de investigación:, 2021
2021
The Negative Effect of Sharing Hedonic Customization Experiences on Satisfaction
R Alarcón-López, AK Klesse, S Ruiz-de-Maya, I López-López, R Arias, ...
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 281, 2018
2018
When consumers share their co-creation experiences to get more satisfaction
RA López, SR de Maya, IL López
III Jornadas Doctorales Escuela Internacional de Doctorado de la Universidad …, 2017
2017
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Artiklar 1–5