| B-to-B-palvelujen markkinointi J Ojasalo, K Ojasalo Helsinki: WSOYpro, 2010 | 496 | 2010 |
| Managing customer expectations in professional services J Ojasalo Managing service quality: An international Journal 11 (3), 200-212, 2001 | 391 | 2001 |
| Management of innovation networks: a case study of different approaches J Ojasalo European Journal of Innovation Management 11 (1), 51-86, 2008 | 343 | 2008 |
| Key account management at company and individual levels in business‐to‐business relationships J Ojasalo Journal of Business & Industrial Marketing 16 (3), 199-220, 2001 | 234 | 2001 |
| Brand building in software SMEs: an empirical study J Ojasalo, S Nätti, R Olkkonen Journal of Product & Brand Management 17 (2), 92-107, 2008 | 202 | 2008 |
| Service logic business model canvas J Ojasalo, K Ojasalo Journal of research in marketing and entrepreneurship 20 (1), 70-98, 2018 | 190 | 2018 |
| Key network management J Ojasalo Industrial Marketing Management 33 (3), 195-205, 2004 | 175 | 2004 |
| E-service quality: a conceptual model J Ojasalo International journal of Arts and Sciences 3 (7), 127-143, 2010 | 163 | 2010 |
| Quality dynamics in professional services J Ojasalo Swedish School of Economics and Business Administration, 1999 | 123 | 1999 |
| Kehitä teollisuuspalveluja J Ojasalo, K Ojasalo Helsinki: Talentum, 2008 | 120 | 2008 |
| Adapting business model thinking to service logic: an empirical study on developing a service design tool K Ojasalo, J Ojasalo The Nordic school-service marketing and management for the future, 2015 | 113 | 2015 |
| Collaborative innovation with external actors: an empirical study on open innovation platforms in smart cities J Ojasalo, H Kauppinen Technology Innovation Management Review 6 (12), 2016 | 99 | 2016 |
| Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B‐to‐B professional services S Nätti, J Ojasalo Journal of Business & Industrial Marketing 23 (3), 213-223, 2008 | 71 | 2008 |
| Integrating open innovation platforms in public sector decision making: Empirical results from smart city research J Ojasalo, L Tähtinen Talent First Network, 2016 | 57 | 2016 |
| Key account management in information-intensive services J Ojasalo Journal of retailing and consumer services 9 (5), 269-276, 2002 | 50 | 2002 |
| The quality yearbook JW Cortada, JA Woods (No Title), 1998 | 49 | 1998 |
| What prevents effective utilisation of customer knowledge in professional B-to-B services? An empirical study S Nätti, J Ojasalo The Service Industries Journal 28 (9), 1199-1213, 2008 | 40 | 2008 |
| Customer commitment in key account management J Ojasalo The Marketing Review 2 (3), 301-318, 2001 | 39 | 2001 |
| A model of risk management in globalizing companies JT Ojasalo Business Review, Cambridge 13 (1), 200-209, 2009 | 32 | 2009 |
| Customer expertise: A challenge in managing customer relationships in professional business-to-business services J Ojasalo Services Marketing Quarterly 22 (2), 1-16, 2001 | 31 | 2001 |
