| The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information S Wanjugu, JG Moulard, M Sinha Journal of Consumer Behaviour 21 (5), 1203-1218, 2022 | 4 | 2022 |
| An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies HI Mesak, S Wanjugu, R Blackstock Information & Management 57 (7), 103343, 2020 | 3 | 2020 |
| Privacy Relinquishing and Safeguarding: When are Consumers Willing to Disclose or Protect Their Information? SN Wanjugu | 1 | 2020 |
| Potential Applications for Mobile Eye-Tracking Glasses in the Classroom N Jankuhn, S Wanjugu 7th Celebration of Teaching & Learning Symposium, 2023 | | 2023 |
| I Don’t Like What I See: When UGC Distorts the Brand Image: An Abstract S Wanjugu, A Mings, J Allen Academy of Marketing Science Annual Conference, 231-232, 2022 | | 2022 |
| Special Session: Tackling the Academic Job Market: Advice from Search Committee Members: An Abstract S Wu, S Wanjugu, M Sinha, W Zhuang, N Krey Academy of Marketing Science Annual Conference, 157-158, 2022 | | 2022 |
| P4. A virtual approach to experiential learning: Using free web-based resources within the classroom to enhance students’ learning S Wanjugu 5TH CELEBRATION OF TEACHING &LEARNING SYMPOSIUM, 27, 2021 | | 2021 |
| Faculty Women of Color in Higher Education S Troncoso Skidmore, N Martirosyan, S Wanjugu, B Jones | | 2021 |
| Special Session: How International Scholars Maneuver Doctoral and Early Career Obstacles in new Environments beyond Academic Walls: An Abstract N Krey, S Wu, S Wanjugu, JA Samo Academy of Marketing Science Annual Conference, 523-524, 2020 | | 2020 |
| The Influence of Brand Acquisition on Perceived Authenticity: An Abstract S Wanjugu, J Allen, JG Moulard Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years: An Abstract N Krey, S Wu, S Wanjugu Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns: An Abstract S Wanjugu Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
