Antonella La Rocca
Antonella La Rocca
Associate Professor, Rennes School of Business
Verifierad e-postadress på rennes-sb.com
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Relating in business networks: Innovation in practice
A La Rocca, I Snehota
Industrial Marketing Management 43, 441-447, 2014
1062014
Initial relationship development in new business ventures
A La Rocca, D Ford, I Snehota
Industrial Marketing Management 42 (7), 1025-1032, 2013
972013
Measuring customer attractiveness
A La Rocca, A Caruana, I Snehota
Industrial Marketing Management 41 (8), 1241-1248, 2012
932012
Customer involvement in new product development in B2B: The role of sales
A La Rocca, P Moscatelli, A Perna, I Snehota
Industrial Marketing Management 58, 45-57, 2016
842016
Interaction behaviors in business relationships and heuristics: issues for management and research agenda
S Guercini, A La Rocca, A Runfola, I Snehota
Industrial Marketing Management, 2014
712014
Heuristics in customer‐supplier interaction
S Guercini, A La Rocca, A Runfola, I Snehota
Industrial Marketing Management 48, 26-37, 2015
452015
Practice theory and the study of interaction in business relationships: Some methodological implications
A La Rocca, T Hoholm, BE Mørk
Industrial Marketing Management 60, 187-195, 2017
442017
Starting up in business networks
L Aaboen, A La Rocca, F Lind, A Perna, T Shih
London: Palgrave Macmillan, 2017
43*2017
Value creation and organisational practices at firm boundaries
A La Rocca, I Snehota
Management Decision 52 (1), 2-17, 2014
342014
Netnography approach as a tool for marketing research: The case of Dash-P&G/TTV
A La Rocca, A Mandelli, I Snehota
Management Decision 52 (4), 689-704, 2014
322014
Approaching (Inter-) Actors in the Business Landscape.
A La Rocca
IMP Journal 7 (3), 171-179, 2013
312013
Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012.
E Baraldi, A La Rocca, A Perna
Journal of Business and Industrial Marketing, 29 (7/8), 1, 2014
212014
New Venture Acquiring Position in an Existing Network.
A La Rocca, A Perna
The IMP Journal 8 (2), 28-37, 2014
192014
Knowledge in use when actors interact in business relationships
A La Rocca, I Snehota
IMP Journal 5 (2), 79-93, 2011
192011
Learner satisfaction in marketing simulation games: Antecedents and influencers
A Caruana, A La Rocca, I Snehota
Journal of Marketing Education 38 (2), 107-118, 2016
182016
Corporate associations in B2B: coping with multiple relationship-specific identities
A La Rocca, I Snehota
IMP Journal 10 (1), 172-188, 2016
172016
Construction of meanings in business relationships and networks
A La Rocca, I Snehota, C Trabattoni
IMP Journal 9 (2), 163-176, 2015
122015
Commentary on “Storytelling by the sales force and its effect on buyer–seller exchange” by David Gilliam and Karen Flaherty
S Lacoste, A La Rocca
Industrial Marketing Management 46, 143-146, 2015
122015
Networks in the management of heritage tourism: the case of “distributed hospitality”(albergo diffuso) in Italy
A Mandelli, A La Rocca
International Communication Association, 2006
122006
Business Models in Business Networks – How do they emerge ?
A La Rocca, I Snehota
The IMP Journal, 11(3), 398-416 11 (3), 398-416, 2017
112017
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Artiklar 1–20