| Brand externalities: A taxonomy SMF Padela, B Wooliscroft, A Ganglmair-Wooliscroft Journal of Macromarketing 41 (2), 356-372, 2021 | 14 | 2021 |
| Brand systems: Integrating branding research perspectives SMF Padela, B Wooliscroft, A Ganglmair-Wooliscroft European Journal of Marketing 57 (2), 387-425, 2022 | 8 | 2022 |
| Exploring Service Brand Associations: A Consumers' Perspective in Rising Service Economy JA Qureshi, SMF Padela, S Qureshi, S Baqai Studies of Applied Economics 39 (2), 2021 | 6 | 2021 |
| Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities SMF Padela, B Wooliscroft, A Ganglmair-Wooliscroft Journal of Macromarketing 44 (1), 81-115, 2024 | 1 | 2024 |
| Applying marketing conventions on pharmaceutical generics: an analysis of Starpram brand from Maple Pharmaceuticals SMF Padela, JA Qureshi, S Bashir Emerald Emerging Markets Case Studies 9 (4), 1-22, 2019 | 1 | 2019 |
| Brand Externalities and Brand Systems: A Macromarketing Systems Perspective S Padela Auckland University of Technology, 2023 | | 2023 |
| Dynamic Meanings in Marketing Systems SMF Padela, B Wooliscroft, A Ganglmair-Wooliscroft The 45TH Annual Macromarketing Conference, Bogota, Colombia, 102-103, 2020 | | 2020 |
| Aplicación de convenios de comercialización en genéricos farmacéuticos: un análisis de la marca Starpram de Maple Pharmaceuticals SMF Padela, JA Qureshi, S Bashir Emerald Emerging Markets Case Studies 9 (4), 1-24, 2019 | | 2019 |
| Brand Externalities: A Taxonomy SMF Padela, B Wooliscroft, A Ganglmair-Wooliscroft The 44th Annual Macromarketing Conference, Cleveland, Ohio, U.S.A., 279-314, 2019 | | 2019 |
Ben WooliscroftAuckland University of TechnologyVerified email at aut.ac.nz
