George R. Milne

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Medförfattare

Lauren I. LabrecqueAssociate Professor of Marketing, University of Rhode IslandVerifierad e-postadress på uri.edu
Kunal SwaniProfessor of Marketing, Wright State UniversityVerifierad e-postadress på wright.edu
Ereni MarkosAssociate Professor of MarketingVerifierad e-postadress på suffolk.edu
Brian P BrownProfessor of Marketing, Virginia Commonwealth UniversityVerifierad e-postadress på vcu.edu
James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing, University of Wisconsin-WhitewaterVerifierad e-postadress på uww.edu
Mary CulnanProfessor Emeritus, Bentley UniversityVerifierad e-postadress på bentley.edu
Jay GladdenAssociate Vice Chancellor, Undergraduate Education, IUPUIVerifierad e-postadress på iupui.edu
Joseph PhelpsUniversity of AlabamaVerifierad e-postadress på apr.ua.edu
Elizabeth MillerUniversity of Massachusetts AmherstVerifierad e-postadress på isenberg.umass.edu
Spencer M. RossAssociate Professor of Marketing, UMass LowellVerifierad e-postadress på uml.edu
Fatima M HajjatIthaca CollegeVerifierad e-postadress på ithaca.edu
Henry GreeneProfessor Emeritus of MarketingVerifierad e-postadress på ccsu.edu
Mujde YukselAssociate Professor of Marketing, Suffolk UniversityVerifierad e-postadress på suffolk.edu
Bruce D. WeinbergProfessor of Marketing at Isenberg School of Management, Umass AmherstVerifierad e-postadress på isenberg.umass.edu
Charlotte MasonProfessor of Marketing, University of GeorgiaVerifierad e-postadress på terry.uga.edu
George PettinicoPlymouth State UniversityVerifierad e-postadress på plymouth.edu
Vanessa M. PatrickProfessor of Marketing, Bauer College of Business, University ofVerifierad e-postadress på uh.edu
Naveen DonthuGeorgia State UniversityVerifierad e-postadress på gsu.edu
Albert George AssafIsenberg School of ManagementVerifierad e-postadress på isenberg.umass.edu
Yana AndonovaAssociate Professor of Marketing, Murray State UniversityVerifierad e-postadress på murraystate.edu

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George R. Milne

Professor of Marketing, University of Massachusetts Amherst

Verifierad e-postadress på isenberg.umass.edu

Marketing information Privacy Consumer Behavior Sport Marketing Public Policy


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Creating and fostering fan identification in professional sports WA Sutton, MA McDonald, GR Milne SPORT MARKETING QUARTERLY 6 (1), 15-22, 2001	1119	2001
Exciting red and competent blue: the importance of color in marketing LI Labrecque, GR Milne Journal of the Academy of Marketing Science 40 (5), 711-727, 2012	990	2012
Online personal branding: Processes, challenges, and implications LI Labrecque, E Markos, GR Milne Journal of interactive marketing 25 (1), 37-50, 2011	901	2011
Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices GR Milne, MJ Culnan Journal of interactive marketing 18 (3), 15-29, 2004	822	2004
Sport marketing: Managing the exchange process GR Milne, MA McDonald Jones & Bartlett Learning, 1999	727	1999
Direct mail privacy-efficiency trade-offs within an implied social contract framework GR Milne, ME Gordon Journal of Public Policy & Marketing 12 (2), 206-215, 1993	689	1993
Trust and concern in consumers’ perceptions of marketing information management practices GR Milne, ME Boza Journal of interactive Marketing 13 (1), 5-24, 1999	636	1999
Gender differences in privacy-related measures for young adult Facebook users MG Hoy, G Milne Journal of interactive advertising 10 (2), 28-45, 2010	629	2010
A conceptual framework for assessing brand equity in Division I college athletics JM Gladden, GR Milne, WA Sutton Journal of sport management 12 (1), 1-19, 1998	605	1998
The marketers’ prismatic palette: A review of color research and future directions LI Labrecque, VM Patrick, GR Milne Psychology & Marketing 30 (2), 187-202, 2013	517	2013
Motivational factors for evaluating sport spectator and participant markets. MA McDonald, GR Milne, JB Hong Sport marketing quarterly 11 (2), 2002	493	2002
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications K Swani, BP Brown, GR Milne Industrial marketing management 43 (5), 873-881, 2014	449	2014
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets K Swani, GR Milne, BP Brown, AG Assaf, N Donthu Industrial Marketing Management 62, 77-87, 2017	438	2017
Consumers’ protection of online privacy and identity GR Milne, AJ Rohm, S Bahl Journal of Consumer Affairs 38 (2), 217-232, 2004	434	2004
Examining the importance of brand equity in professional sports JM Gladden, GR Milne Sport Marketing Quarterly 8, 21-30, 1999	405	1999
Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies K Swani, G Milne, B P. Brown Journal of Research in Interactive Marketing 7 (4), 269-294, 2013	390	2013
A mixed-method approach to examining brand-consumer interactions driven by social media A Rohm, V D. Kaltcheva, G R. Milne Journal of research in Interactive Marketing 7 (4), 295-311, 2013	389	2013
Internet of Things: Convenience vs. privacy and secrecy BD Weinberg, GR Milne, YG Andonova, FM Hajjat Business horizons 58 (6), 615-624, 2015	353	2015
Consumer privacy and name removal across direct marketing channels: Exploring opt-in and opt-out alternatives GR Milne, AJ Rohm Journal of Public Policy & Marketing 19 (2), 238-249, 2000	341	2000
TEAMQUAL: Measuring service quality in professional team sports M McDonald, W Sutton SPORT MARKETING QUARTERLY 4 (2), 9-15, 1995	317	1995

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