Jakki Mohr
Jakki Mohr
Regents Professor of Marketing, University of Montana
Verifierad e-postadress på business.umt.edu - Startsida
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Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques
J Mohr, R Spekman
Strategic management journal 15 (2), 135-152, 1994
49401994
Communication strategies in marketing channels: A theoretical perspective
J Mohr, JR Nevin
Journal of marketing 54 (4), 36-51, 1990
21901990
Collaborative communication in interfirm relationships: moderating effects of integration and control
JJ Mohr, RJ Fisher, JR Nevin
Journal of marketing 60 (3), 103-115, 1996
13601996
Market Orientation
S Slater, S Sengupta, J Mohr
Wiley International Encyclopedia of Marketing 1 (http://onlinelibrary.wiley …, 2010
1334*2010
Marketing of high-technology products and innovations, 3rd ed
JJ Mohr, S Sengupta, SF Slater
Pearson Prentice Hall, 2010
10712010
Marketing of High-Technology Products and Innovations, 2nd ed
J Mohr, S Sengupta, S Slater
Prentice Hall, 2005
1071*2005
Marketing of high-technology products and innovations. 1st ed
J Mohr
Prentice Hall, 2001
1063*2001
Communication flows in distribution channels: Impact on assessments of communication quality and satisfaction
JJ Mohr, RS Sohi
Journal of Retailing 71 (4), 393-415, 1995
5201995
Radical product innovation capability: Literature review, synthesis, and illustrative research propositions
SF Slater, JJ Mohr, S Sengupta
Journal of Product Innovation Management 31 (3), 552-566, 2014
4222014
Successful development and commercialization of technological innovation: Insights based on strategy type
SF Slater, JJ Mohr
Journal of product innovation management 23 (1), 26-33, 2006
4112006
Managing the paradox of inter‐firm learning: the role of governance mechanisms
JJ Mohr, S Sengupta
Journal of Business & Industrial Marketing, 2002
2382002
Factors affecting the use of information in the evaluation of marketing communications productivity
GS Low, JJ Mohr
Journal of the Academy of Marketing Science 29 (1), 70-88, 2001
1822001
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
JJ Mohr, S Sarin
Journal of the Academy of Marketing Science 37 (1), 85, 2009
1462009
Advertising vs sales promotion: a brand management perspective
GS Low, JJ Mohr
Journal of product & brand management, 2000
1462000
Dynamic transformations for base-of-the-pyramid market clusters
EJ Arnould, JJ Mohr
Journal of the Academy of Marketing Science 33 (3), 254-274, 2005
1422005
Leveraging Internet technologies in B2B relationships
SD Jap, JJ Mohr
California Management Review 44 (4), 24-38, 2002
1382002
Perfecting partnerships
JJ Mohr, RE Spekman
Marketing Management 4 (4), 34, 1996
941996
Setting advertising and promotion budgets in multi-brand companies
GS Low, JJ Mohr
Journal of Advertising Research 39 (1), 67-67, 1999
691999
Introduction to the special issue: marketing of high-technology products and innovations
JJ Mohr, NH Shooshtari
Journal of Marketing Theory and Practice 11 (3), 1-12, 2003
612003
The marketing of high-technology products and services: Implications for curriculum content and design
J Mohr
Journal of Marketing Education 22 (3), 246-259, 2000
542000
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Artiklar 1–20