Hsiu-Yuan Tsao
Hsiu-Yuan Tsao
Associate Professor of Marketing, National Chung hsing University
Verifierad e-postadress på dragon.nchu.edu.tw - Startsida
Citeras av
Citeras av
Moderating effects of the brand concept on the relationship between brand personality and perceived quality
B Ramaseshan, HY Tsao
Journal of Brand Management 14 (6), 458-466, 2007
An investigation of critical success factors in the adoption of B2BEC by Taiwanese companies
H Tsao, KHC Lin, C Lin
Journal of American Academy of Business 5 (1), 198-202, 2004
IS/IT investment evaluation and benefit realization practices in Taiwanese SMEs.
KHC Lin, C Lin, HY Tsao
Journal of Information Science & Technology 2 (4), 2006
An experimental study of brand signal quality of products in an asymmetric information environment
HY Tsao, LF Pitt, P Berthon
Omega 34 (4), 397-405, 2006
Exploring brand loyalty from the perspective of brand switching costs
HY Tsao, C Li-Wei
International Journal of Management 22 (3), 436, 2005
Brand signal quality of products in an asymmetric online information environment: An experimental study
HY Tsao, P Berthon, LF Pitt, M Parent
Journal of Consumer Behaviour 10 (4), 169-178, 2011
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
HY Tsao
Marketing Letters 24 (1), 1-11, 2013
The impact of loyalty and promotion effects on retention rate
HY Tsao, PC Lin, L Pitt, C Campbell
Journal of the Operational Research Society 60 (5), 646-651, 2009
An Investigation into Business-to-business Electronic Commerce Organisations
C Lin, G Pervan, HY Tsao, KHC Lin
Journal of Research and Practice in Information Technology 40 (1), 3, 2008
The formation of a'high price- high quality' inferential belief: a study among young buyers of mobile phones and note books
HY Tsao, LF Pitt, A Caruana
Asia Pacific Journal of Marketing and Logistics 17 (1), 50-60, 2005
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
HY Tsao, L Pitt, C Campbell
Journal of the Operational Research Society 61 (10), 1523-1529, 2010
The asymmetric effect of review valence on numerical rating
HY Tsao, MY Chen, HCK Lin, YC Ma
Online Information Review, 2019
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business Horizons 63 (2), 227-243, 2020
A two-level approach to establishing a marketing strategy in the electronic marketplace
HY Tsao, KHC Lin
Proceedings of the 34th Annual Hawaii International Conference on System …, 2001
An experimental study of brand signal quality of products in an asymmetric information environment.
HY Tsao
Curtin University, 2002
Balancing market share growth and customer profitability: Budget allocation for customer acquisition and retention
HY Tsao, LM Matthews, VL Crittenden
Organizations and Markets in Emerging Economies 3 (2), 45-55, 2012
Establishing a market segmentation system to predict the position of a product in electronic marketplace based on networked situations and product attributes
HC Liu, C Chien, KHC Lin, HY Tsao, TF Kuo, LR Chow
International journal of information and management sciences 14 (1), 57-78, 2003
Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size
HY Tsao, C Campbell, J Ma, L Pitt
Journal of Marketing Analytics 2 (4), 205-217, 2014
Discriminating between behaviour using market data from panels
HY Tsao, L Pitt, C Campbell
International Journal of Market Research 56 (1), 73-88, 2014
Sentiment Analysis of Brand Personality Positioning Through Text Mining
RS Lu, HY Tsao, HCK Lin, YC Ma, CT Chuang
Journal of Information Technology Research (JITR) 12 (3), 93-103, 2019
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