Colin Campbell
Colin Campbell
Assistant Professor in Marketing, University of San Diego
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Ad Lib: When Customers Create the Ad
P Berthon, L Pitt, C Campbell
California management review 50 (4), 6-30, 2008
Understanding consumer conversations around ads in a Web 2.0 world
C Campbell, LF Pitt, M Parent, PR Berthon
Journal of Advertising 40 (1), 87-102, 2011
Good Native Advertising Isn’t a Secret
C Campbell, LJ Marks
Business Horizons 58 (6), 599-606, 2015
Does brand meaning exist in similarity or singularity?
P Berthon, LF Pitt, C Campbell
Journal of Business Research 62 (3), 356-361, 2009
Segmenting consumer reactions to social network marketing
C Campbell, C Ferraro, S Sands
European Journal of Marketing, 2014
Tracking back-talk in consumer-generated advertising: an analysis of two interpretative approaches
C Campbell, LF Pitt, M Parent, P Berthon
Journal of advertising research 51 (1), 224-238, 2011
An exploratory study into brand alignment in B2B relationships
C Campbell, L Papania, M Parent, D Cyr
Industrial Marketing Management 39 (5), 712-720, 2010
Segmenting multichannel consumers across search, purchase and after-sales
S Sands, C Ferraro, C Campbell, J Pallant
Journal of Retailing and Consumer Services 33, 62-71, 2016
Advertisements Just Aren't Advertisements Anymore: A New Typology for Evolving Forms of Online “Advertising”
C Campbell, J Cohen, J Ma
Journal of Advertising Research 54 (1), 7-10, 2014
Trait and image interaction: In ecotourism preference
RE Krider, A Arguello, C Campbell, JD Mora
Annals of Tourism research 37 (3), 779-801, 2010
E‐readiness and trust: macro and micro dualities for e‐commerce in a global environment
P Berthon, L Pitt, D Cyr, C Campbell
International Marketing Review, 2008
Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition
NJ Payne, C Campbell, AS Bal, N Piercy
Journal of Marketing Education 33 (2), 204-216, 2011
Exploring why consumers engage in boycotts: Toward a unified model
CM Albrecht, C Campbell, D Heinrich, M Lammel
Journal of Public Affairs 13 (2), 180-189, 2013
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
C Campbell, NJ Evans
Journal of Interactive Marketing 43, 17-32, 2018
E-relationships for e-readiness: Culture and corruption in international e-B2B
P Berthon, L Pitt, JP Berthon, C Campbell, D Thwaites
Industrial Marketing Management 37 (1), 83-91, 2008
Understanding why consumers don't skip pre-roll video ads
C Campbell, F Mattison Thompson, PE Grimm, K Robson
Journal of Advertising 46 (3), 411-423, 2017
Consumers' reaction to fair trade motivated price increases
CL Campbell, D Heinrich, V Schoenmüller
Journal of Retailing and Consumer Services 24, 79-84, 2015
Examining the effectiveness of experiential teaching methods in small and large OM modules
A Brandon‐Jones, N Piercy, N Slack, E Brandon‐Jones, C Campbell
International journal of operations & production management, 2012
Is An Advertisement Worth The Paper It's Printed on?: The Impact of Premium Print Advertising On Consumer Perceptions
S Hampel, D Heinrich, C Campbell
Journal of advertising research 52 (1), 118-127, 2012
Managing new media
E Bortha, AJ Mills
Online consumer behavior, 83-99, 2012
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