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Mariette Frazer
Mariette Frazer
Verified email at uj.ac.za
Title
Cited by
Cited by
Year
Omnichannel retailing: The merging of the online and off-line environment
M Frazer, BE Stiehler
Global Conference on Business & Finance Proceedings 9 (1), 655, 2014
1922014
Investigating retention and workplace implementation of board game learning in employee development
M Wait, M Frazer
Acta Commercii 18 (1), 1-7, 2018
132018
The effectiveness of board game learning as an educational tool in employee development
M Wait, M Frazer
Global Business and Technology Association, 2017
42017
Guidelines for retail employers to consider: Through the eyes of Gen Z soon-to-graduate retail students
M Frazer, N Langa, DM Sefoka
12021
Customer experience, satisfaction and brand relevance: a South African grocery retail context perspective
BESMMF M.P. Sedibe, G.S. Matthysen, P.M. Biko, G.A. Gomez
31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019
12019
The Influence Of Employer Branding and Social Media Presence On Employee Attraction Among Young Adults: A South African Retail Sector Perspective
MM Frazer, MBP Mathe, MD Zama, MOSK Zwane, MU Ebrahim
2022 INTERNATIONAL BUSINESS CONFERENCE, 2043, 2022
2022
In-store experience, satisfaction, loyalty, and the moderating role of price image in the South African grocery sector
M Frazer, B Stiehler-Mulder
The Retail and Marketing Review 16 (2), 162-172, 2020
2020
Product characteristic determinants of South African showroomers’ behaviour: a brick-and-click value perspective
M Frazer, I Struweg
International Conference on Business and Management Dynamics (ICBMD), 2019
2019
What is your beef with South African Food Retail? A customer perspective
M Frazer, B Stiehler
10th International Business Conferance, ISBN 978-0-620-71113-5, 2016
2016
Omnichannel retailing: demonstrating the retailer’s call to participate in consumer decision-making
M Frazer, B Stiehler
9th International Business Confernace: Zambia, 2015
2015
Role perceptions of selling teams in the supply chain of a fast-moving consumer goods organisation
M Frazer, C Jooste
SAIMS (South African Institute of Management Science) 2013 Conference, 2013
2013
Chapter 7: Pricing
M Frazer
Retail Management: A South African Persoective, 168-189, 2013
2013
Chapter 12: Assests and Risks
M Frazer
Retail Managment: A South African Perspective, 282-294, 2013
2013
Chapter 11: Customer service
M Frazer
Retail Management, A South African Perspective, 264-281, 2013
2013
Retailers Perceptions of the Potential for Omni-Channel Retailing in South Africa
M Frazer, BE Stiehler, A Adri, MA Meyer
Copyright© 2013 Nelson Mandela Metropolitan University Business School All …, 2013
2013
Role perceptions of mutually dependent salespeople in the supply chain of a fast-moving consumer goods organisation
M Frazer
PQDT-Global, 2011
2011
Conceptualising Integrated Marketing Communications (IMC) for political organisations within fragile states
MS Wait, M Frazer, N Mafuratidze
The effect of board game learning on adult learners’ mood states towards financial training
M Wait, M Frazer
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