| Teaching soft skills to business students: An analysis of multiple pedagogical methods S Anthony, B Garner Business and Professional Communication Quarterly 79 (3), 360-370, 2016 | 178 | 2016 |
| Utilizing text-mining to explore consumer happiness within tourism destinations B Garner, C Thornton, AL Pawluk, RM Cortez, W Johnston, C Ayala Journal of Business Research 139, 1366-1377, 2022 | 47 | 2022 |
| Communicating social support during crises at the farmers’ market: A social exchange approach to understanding customer‐farmer communal relationships B Garner International journal of consumer studies 41 (4), 422-430, 2017 | 41 | 2017 |
| Exploring the gap between employers’ needs and undergraduate business curricula: A survey of alumni regarding core business curricula BR Garner, M Gove, C Ayala, A Mady Industry and Higher Education 33 (6), 439-447, 2019 | 32 | 2019 |
| Regional tourism at the farmers’ market: consumers’ preferences for local food products B Garner, C Ayala International Journal of Culture, Tourism and Hospitality Research 13 (1), 37-54, 2019 | 30 | 2019 |
| Consumer supply-chain demands and challenges at farmers’ markets B Garner, C Ayala British Food Journal 120 (12), 2734-2747, 2018 | 27 | 2018 |
| Illustrating an integrated typology of meaning reconstruction in discourse: Grief-related disclosures A Kunkel, MR Dennis, B Garner Death Studies 38 (10), 623-636, 2014 | 24 | 2014 |
| Sustainability marketing at the farmers’ market: An ethnographic analysis of ambiguous communication B Garner International journal of consumer studies 43 (1), 14-22, 2019 | 19 | 2019 |
| Student perceptions of learning and engagement in a flipped versus lecture course B Garner, M Chan Business and Professional Communication Quarterly 82 (3), 357-369, 2019 | 18 | 2019 |
| Interpersonal coffee drinking communication rituals B Garner International Journal of Marketing and Business Communication 4 (4), 1-12, 2015 | 17 | 2015 |
| Student perceptions of a revise and resubmit policy for writing assignments B Garner, N Shank Business and professional communication quarterly 81 (3), 351-367, 2018 | 14 | 2018 |
| Vote with Your Fork: The Performance of Environmental Voice at the Farmers’ Market B Garner Voice and environmental communication, 148-169, 2014 | 14 | 2014 |
| iPod use and the perception of social introversion BR Garner Leisure Studies 33 (1), 22-31, 2014 | 13 | 2014 |
| Using social media to establish authenticity: An analysis of a small dairy farm’s use of Facebook B Garner Journal of Promotion Management 28 (6), 826-842, 2022 | 11 | 2022 |
| Student perspectives of effective pedagogical strategies for teaching ethics R Sexton, B Garner Marketing Education Review 30 (2), 132-137, 2020 | 9 | 2020 |
| Communication at farmers’ markets: commodifying relationships, community and morality B Garner Journal of Creative Communications 10 (2), 186-198, 2015 | 9 | 2015 |
| Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews B Garner, D Kim Consumer behavior in tourism and hospitality 17 (4), 413-435, 2022 | 8 | 2022 |
| Purchasing performance of engineering procurement and construction companies using a fuzzy quality function deployment approach G Chavan, R Chaudhuri, WJ Johnston, B Garner Journal of Business & Industrial Marketing 36 (5), 849-866, 2021 | 8 | 2021 |
| Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter B Garner, A Mady Journal of Business & Industrial Marketing 38 (11), 2485-2504, 2023 | 6 | 2023 |
| Conflicting messages: The visual rhetoric of slow food B Garner Communication Today 6 (2), 112-119, 2015 | 5 | 2015 |
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
