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Lauren I. Labrecque
Lauren I. Labrecque
Associate Professor of Marketing, University of Rhode Island
Verifierad e-postadress på uri.edu - Startsida
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Fostering consumer–brand relationships in social media environments: The role of parasocial interaction
LI Labrecque
Journal of interactive marketing 28 (2), 134-148, 2014
11472014
Consumer power: Evolution in the digital age
CFH Labrecque, Lauren, J Vor Dem Esche, C Mathwick, TP Novak
Journal of interactive marketing 27 (4), 257-269, 2013
1018*2013
Exciting red and competent blue: the importance of color in marketing
LI Labrecque, GR Milne
Journal of the Academy of Marketing Science 40 (5), 711-727, 2012
9782012
Online personal branding: Processes, challenges, and implications
LI Labrecque, E Markos, GR Milne
Journal of interactive marketing 25 (1), 37-50, 2011
8832011
The marketers’ prismatic palette: A review of color research and future directions
LI Labrecque, VM Patrick, GR Milne
Psychology & Marketing 30 (2), 187-202, 2013
5072013
The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings
A Khare, LI Labrecque, AK Asare
Journal of Retailing 87 (1), 111-126, 2011
3122011
Toward an understanding of the online consumer's risky behavior and protection practices
GR Milne, LI Labrecque, C Cromer
Journal of Consumer Affairs 43 (3), 449-473, 2009
2562009
An integrated marketing communications perspective on social media metrics
VA Barger, L Labrecque
International Journal of Integrated Marketing Communications, Spring, 2013
2302013
Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products
D Biswas, LI Labrecque, DR Lehmann, E Markos
Journal of Marketing 78 (1), 112-126, 2014
1812014
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
ECX Aw, LI Labrecque
Journal of Consumer Marketing 37 (7), 895-908, 2020
1652020
“Digital buddies”: Parasocial interactions in social media
M Yuksel, LI Labrecque
Journal of Research in Interactive Marketing 10 (4), 305-320, 2016
1362016
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
LI Labrecque, GR Milne
Marketing Letters 24, 165-176, 2013
1052013
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
LI Labrecque, K Swani, AT Stephen
Psychology & Marketing 37 (6), 796-814, 2020
982020
Exploring social motivations for brand loyalty: Conformity versus escapism
LI Labrecque, AS Krishen, S Grzeskowiak
Journal of Brand Management 18, 457-472, 2011
872011
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
K Swani, LI Labrecque
Marketing Letters 31 (2), 279-298, 2020
822020
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research
LI Labrecque
Psychology & Marketing 37 (7), 855-863, 2020
722020
A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
E Markos, LI Labrecque, GR Milne
Journal of Interactive Marketing 42 (1), 46-62, 2018
692018
Effects of sequential sensory cues on food taste perception: cross‐modal interplay between visual and olfactory stimuli
D Biswas, LI Labrecque, DR Lehmann
Journal of Consumer Psychology 31 (4), 746-764, 2021
332021
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
LI Labrecque, E Markos, K Swani, P Peña
Journal of Business Research 135, 559-571, 2021
312021
The impact of the amount of available information on decision delay: The role of common features
A Nagpal, A Khare, T Chowdhury, LI Labrecque, A Pandit
Marketing Letters 22, 405-421, 2011
302011
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Artiklar 1–20