| Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel J Paschen, M Wilson, JJ Ferreira Business Horizons 63 (3), 403-414, 2020 | 294 | 2020 |
| When creative consumers go green: Understanding consumer upcycling M Wilson Journal of Product & Brand Management 25 (4), 394-399, 2016 | 131 | 2016 |
| Review of hydrologic models for forest management and climate change applications in British Columbia and Alberta. forrex Forum for Research and Extension in Natural Resources … J Beckers, B Smerdon, M Wilson British Columbia, 2009 | 103 | 2009 |
| The circular economy meets artificial intelligence (AI): Understanding the opportunities of AI for reverse logistics M Wilson, J Paschen, L Pitt Management of Environmental Quality: An International Journal 33 (1), 9-25, 2022 | 95 | 2022 |
| # BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data J Paschen, M Wilson, K Robson European Journal of Marketing 54 (2), 327-350, 2020 | 57 | 2020 |
| Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns M Wilson, K Robson, E Botha Business Horizons 60 (2), 247-253, 2017 | 53 | 2017 |
| Interoperability: Our exciting and terrifying Web3 future A Park, M Wilson, K Robson, D Demetis, J Kietzmann Business Horizons 66 (4), 529-541, 2023 | 48 | 2023 |
| Reverse logistics: Understanding end-of-life product management M Wilson, S Goffnett Business Horizons 65 (5), 643-655, 2022 | 29 | 2022 |
| Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge M Wilson, K Robson, L Pitt Psychology & Marketing 39 (3), 598-611, 2022 | 24 | 2022 |
| Crowdsourcing to manage service gaps in service networks A Blair, TM Key, M Wilson Journal of Business & Industrial Marketing 34 (7), 1497-1505, 2019 | 18 | 2019 |
| Fine wine through time: a review of the Journal of Wine Research J Paschen, M Wilson, J Nehajowich, J Prpić Journal of Wine Research 27 (2), 91-104, 2016 | 14 | 2016 |
| Creating new products from old ones: Consumer motivations for innovating autonomously from firms K Robson, M Wilson, L Pitt Technovation 88, 102075, 2019 | 12 | 2019 |
| Where is the power in numbers? Understanding firm and consumer power when crowdsourcing M Wilson Business Horizons 61 (4), 545-554, 2018 | 11 | 2018 |
| Restraint on black Friday: an investigation into consumer motivations for participating in “Buy Nothing Day”: an abstract M Wilson, J Paschen, C Pitt, Å Wallström Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 5 | 2019 |
| Sustainable economy and emerging markets S Paladini, S George Taylor & Francis, 2019 | 4 | 2019 |
| Understanding and developing contributions to marketing theory M Wilson, J Paschen, K Robson, K Heilgenberg Journal of Strategic Marketing, 1-12, 2020 | 3 | 2020 |
| Understanding involvement of luxury gift givers: An abstract U Paschen, J Paschen, M Wilson, T Eriksson 21st Academy of Marketing Science World Marketing Congress (WMS 2018), 27-29 …, 2018 | 1 | 2018 |
| The Relationship Between Crowdsourcing and Consumer Power M Wilson, O Obilo, K Robson | | 2022 |
| Overcoming Challenges in Marketing Theory Education: An Abstract M Wilson, K Heilgenberg, J Paschen, K Robson, R Dingus, VJ Morkunas Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Perceptions of Power in the Digital Era: An Investigation of Idea Crowdsourcing versus Crowdvoting: An Abstract M Wilson, O Obilo, K Robson Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
