| The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance F Langerak, EJ Hultink, HSJ Robben Journal of product innovation management 21 (2), 79-94, 2004 | 704 | 2004 |
| The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance F Langerak, EJ Hultink, HSJ Robben Journal of product innovation management 21 (2), 79-94, 2004 | 704 | 2004 |
| The effect of new package design on product attention, categorization and evaluation JPL Schoormans, HSJ Robben Journal of Economic psychology 18 (2-3), 271-287, 1997 | 475 | 1997 |
| Tax evasion: An experimental approach P Webley Cambridge University Press, 1991 | 412 | 1991 |
| Industrial new product launch strategies and product development performance EJ Hultink, A Griffin, S Hart, HSJ Robben Journal of product innovation management 14 (4), 243-257, 1997 | 368 | 1997 |
| Scarcity and preference: An experiment on unavailability and product evaluation TMM Verhallen, HSJ Robben Journal of economic psychology 15 (2), 315-331, 1994 | 357 | 1994 |
| Measuring new product success: The difference that time perspective makes EJ Hultink, HSJ Robben Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1995 | 279 | 1995 |
| Launch decisions and new product success: an empirical comparison of consumer and industrial products EJ Hultink, S Hart, HSJ Robben, A Griffin Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000 | 259 | 2000 |
| The impact of new product launch strategies on competitive reaction in industrial markets M Debruyne, R Moenaert, A Griffin, S Hart, EJ Hultink, HSJ Robben Journal of Product Innovation Management 19 (2), 159-170, 2002 | 203 | 2002 |
| The role of predevelopment activities in the relationship between market orientation and performance F Langerak, E Jan Hultink, HSJ Robben R&D Management 34 (3), 295-309, 2004 | 168 | 2004 |
| Decision frame and opportunity as determinants of tax cheating: An international experimental study HSJ Robben, P Webley, RH Weigel, KE Waerneryd, KA Kinsey, ... Journal of Economic Psychology 11 (3), 341-364, 1990 | 166 | 1990 |
| In search of generic launch strategies for new products EJ Hultink, A Griffin, HSJ Robben, S Hart International Journal of Research in Marketing 15 (3), 269-285, 1998 | 141 | 1998 |
| In search of generic launch strategies for new products EJ Hultink, A Griffin, HSJ Robben, S Hart International Journal of Research in Marketing 15 (3), 269-285, 1998 | 141 | 1998 |
| Managing consumers’ product evaluations through direct product experience SC Mooy, HSJ Robben Journal of Product & Brand Management, 2002 | 129 | 2002 |
| Launch strategy and new product performance: an empirical examination in the Netherlands EJ Hultink, HSJ Robben Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1999 | 128 | 1999 |
| True positives and false alarms in the detection of tax evasion G Antonides, HSJ Robben Journal of Economic Psychology 16 (4), 617-640, 1995 | 107 | 1995 |
| The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand HSJ Robben Journal of Consumer Marketing 18 (1), 75-83, 2001 | 100* | 2001 |
| The mediating role of new product development in the link between market orientation and organizational performance F Langerak, EJ Hultink, HSJ Robben Journal of Strategic Marketing 15 (4), 281-305, 2007 | 96 | 2007 |
| Launching new product features: a multiple case examination JM Thölke, EJ Hultink, HSJ Robben Journal of Product Innovation Management 18 (1), 3-14, 2001 | 93 | 2001 |
| On measuring tax evasion H Elffers, HSJ Robben, DJ Hessing Journal of Economic Psychology 13 (4), 545-567, 1992 | 93 | 1992 |
Erik Jan HultinkProfessor of New Product Marketing, Delft University of Technology, The NetherlandsVerified email at tudelft.nl
