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Johan Anselmsson
Johan Anselmsson
Professor in Marketing Lund Univesirty School of Economics and Management
Verifierad e-postadress på fek.lu.se
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Brand image and customers' willingness to pay a price premium for food brands
J Anselmsson, N Vestman Bondesson, U Johansson
Journal of Product & Brand Management 23 (2), 90-102, 2014
5552014
Understanding price premium for grocery products: a conceptual model of customer‐based brand equity
J Anselmsson, U Johansson, N Persson
Journal of Product & Brand Management 16 (6), 401-414, 2007
4492007
Sources of customer satisfaction with shopping malls: a comparative study of different customer segments
J Anselmsson
International Review of Retail, Distribution and Consumer Research 16 (1 …, 2006
4132006
Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase
J Anselmsson, U Johansson
International Journal of Retail & Distribution Management 35 (10), 835-856, 2007
3322007
Customer-perceived service-quality and technology-based self-service
J Anselmsson
Lund University, 2001
1192001
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
J Anselmsson, S Burt, B Tunca
Journal of retailing and consumer services 38, 194-203, 2017
1132017
Effects of shopping centre re-investments and improvements on sales and visit growth
J Anselmsson
Journal of Retailing and Consumer Services 32, 139-150, 2016
932016
Retailer brands and the impact on innovativeness in the grocery market
J Anselmsson, U Johansson
Journal of Marketing Management 25 (1-2), 75-95, 2009
852009
Third generation of retailer brands–retailer expectations and consumer response
J Anselmsson, U Johansson
British Food Journal 111 (7), 717-734, 2009
682009
Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?
J Anselmsson, N Bondesson, F Melin
European Journal of Marketing 50 (7/8), 1185-1208, 2016
672016
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
J Anselmsson, N Bondesson
Journal of Retailing and Consumer Services 25, 58-70, 2015
632015
The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories
J Anselmsson, U Johansson, A Maranon, N Persson
Journal of Retailing and Consumer Services 15 (1), 42-51, 2008
632008
The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories
J Anselmsson, U Johansson, A Maranon, N Persson
Journal of Retailing and Consumer Services 15 (1), 42-51, 2008
632008
The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking
J Anselmsson, U Johansson, N Persson
Journal of Brand Management 16, 63-79, 2008
612008
What successful branding looks like: a managerial perspective
J Anselmsson, N Lars Anders
British Food Journal 115 (11), 1612-1627, 2013
392013
Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category
J Anselmsson, B Tunca
Journal of Marketing Communications 25 (7), 720-737, 2019
272019
A comparison of customer perceived service quality in discount versus traditional grocery stores: An examination of service quality measurement scales in a Swedish context
J Anselmsson, U Johansson
International Journal of Quality and Service Sciences 6 (4), 369-386, 2014
272014
‘You are where you shop’: Examining stereotypes about town center shoppers
B Tunca, J Anselmsson
Journal of Retailing and Consumer Services 51, 242-252, 2019
132019
Are the retailer motives of private label brands fulfilled?: Creation of brand value, brand loyalty and the effect on store image and store loyalty
J Anselmsson, U Johansson
Lund Institute of Economic Research, Lund University, 2007
132007
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
J Anselmsson, U Johansson
The International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014
112014
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Artiklar 1–20