An extension of the benefit segmentation base for the consumption of organic foods: A time perspective M Gad Mohsen, S Dacko Journal of Marketing Management 29 (15-16), 1701-1728, 2013 | 112 | 2013 |
Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation DGM Wang Advances in Consumer Research 35, 416-422, 2008 | 96 | 2008 |
Encyclopedia of sports management and marketing LE Swayne, M Dodds SAGE publications, 2011 | 73 | 2011 |
Other customer age: exploring customer age-difference related CCI R Nicholls, M Gad Mohsen Journal of Services Marketing 29 (4), 255-267, 2015 | 34 | 2015 |
The SAGE encyclopedia of economics and society FF Wherry, JB Schor Sage Publications, 2015 | 31 | 2015 |
Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference M Stieler Springer, 2017 | 29 | 2017 |
Marketing research: planning, process, practice R Benzo SAGE Publications Ltd, 2017 | 29 | 2017 |
Managing customer-to-customer interaction (CCI)–insights from the frontline R Nicholls, M Gad Mohsen Journal of Services Marketing 33 (7), 798-814, 2019 | 25 | 2019 |
Homogeneity in luxury fashion consumption: an exploration of Arab Women R Marciniak, M Gad Mohsen Conference Proceedings: The Business & Management Review-International …, 2014 | 23 | 2014 |
Foodies in the UK: A sense of self, connection and belonging beyond the passion? MG Mohsen Creating marketing magic and innovative future marketing trends: Proceedings …, 2017 | 14 | 2017 |
Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity R Marciniak, MG Mohsen Fashion: Tyranny and Revelation, 203-219, 2016 | 3 | 2016 |
Organic food adoption: A temporally-dynamic value-based decision process M Gad Mohsen | 3 | 2015 |
Can service firms increase productivity and customer satisfaction by considering" morningness-eveningness" and time-of-day in customer service scheduling S Dacko, MG Mohsen, C Simoes, R Garcia EMAC-European Markketing Academy-41st Anual Conference 2012, 2012 | 2 | 2012 |
Customer-to-Customer Interaction (CCI): An Employee-based Perspective R Nicholls, M Gad Mohsen | 1 | 2017 |
Receptivity to self-service technology (SST): A research overview and the way forward M Gad Mohsen | 1 | 2016 |
A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal, TRUST IN DOUBT: CONSUMING IN A POST-TRUTH WORLD MG Mohsen Association for Consumer Research, 2019 | | 2019 |
Marwa Gad Mohsen: Book MG Mohsen, R Benzo, C Fourali SAGE, 2017 | | 2017 |
Marketing research: planning, process, practice C Fourali, R Benzo, MG Mohsen SAGE Publishing, 2017 | | 2017 |
Gaining an employee-based perspective on Customer-to-Customer Interaction (CCI) M Nicholls, R. and Gad Mohsen International Research Symposium on Service Excellence in Management (QUIS), 2017 | | 2017 |
Self-service Technology (SST): Between Receptivity & Reproach M Gad Mohsen https://iorma.com/self-service-technology-sst-between-receptivity-reproach/, 2017 | | 2017 |