| The underlying mechanisms of multiscreening effects CM Segijn, HAM Voorveld, EG Smit Journal of Advertising 45 (4), 391-402, 2016 | 71* | 2016 |
| Advertising in a Media Multitasking Era: Considerations and Future Directions BRL Duff, CM Segijn Journal of Advertising 48 (1), 27-37, 2019 | 63 | 2019 |
| CHALLENGES AND FUTURE DIRECTIONS OF COMPUTATIONAL ADVERTISING MEASUREMENT SYSTEMS JT Yun, CM Segijn, S Pearson, E Malthouse, J Konstan, V Shankar | 63* | |
| Investigating the prevalence and predictors of media multitasking across countries HAM Voorveld, CM Segijn, PE Ketelaar, EG Smit International Journal of Communication 8, 23, 2014 | 62 | 2014 |
| The battle of the screens: Unraveling attention allocation and memory effects when multiscreening CM Segijn, HAM Voorveld, L Vandeberg, EG Smit Human Communication Research 43 (2), 295-314, 2017 | 57 | 2017 |
| Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising CM Segijn, I van Ooijen Journal of Marketing Communications, 1-20, 2020 | 55 | 2020 |
| How consumers attend to online reviews: an eye-tracking and network analysis approach E Maslowska, CM Segijn, KA Vakeel, V Viswanathan International Journal of Advertising 39 (2), 282-306, 2020 | 53 | 2020 |
| How related multiscreening could positively affect advertising outcomes CM Segijn, HAM Voorveld, EG Smit Journal of Advertising 46 (4), 455-472, 2017 | 46 | 2017 |
| A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms CM Segijn, M Eisend Journal of Advertising 48 (3), 313-332, 2019 | 42 | 2019 |
| The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects CM Segijn, HAM Voorveld, KA Vakeel Journal of Advertising 50 (3), 320-329, 2021 | 40 | 2021 |
| Insight into everyday media use with multiple screens CM Segijn, HAM Voorveld, L Vandeberg, SF Pennekamp, EG Smit International Journal of Advertising 36 (5), 779-797, 2017 | 40 | 2017 |
| A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions CM Segijn Annals of the International Communication Association 43 (1), 58-77, 2019 | 37 | 2019 |
| Privacy cynicism and its role in privacy decision-making I van Ooijen, CM Segijn, SJ Opree Communication Research 51 (2), 146-177, 2024 | 30 | 2024 |
| Perceptions of Techniques Used to Personalize Messages Across Media in Real Time CM Segijn, I van Ooijen Cyberpsychology, Behavior, and Social Networking 23 (5), 329-337, 2020 | 30 | 2020 |
| Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research CM Segijn, S Xiong, BRL Duff Communication Methods and Measures 13 (2), 83-101, 2019 | 30 | 2019 |
| A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework CM Segijn, J Strycharz, A Riegelman, C Hennesy Media and Communication 9 (4), 120-133, 2021 | 22 | 2021 |
| A first step in unraveling synced advertising effectiveness CM Segijn, HAM Voorveld International Journal of Advertising 40 (1), 124-143, 2021 | 21 | 2021 |
| De afbeelding van statusverschillen in sekse en etniciteit in Nederlandse non-fictieprogramma’s CM Segijn, G Bartholomé, S Pennekamp, M Timmers Tijdschrift voor Communicatiewetenschap 42 (3), 305-320, 2014 | 18 | 2014 |
| Attention to social media ads: The role of consumer recommendations and smartphones E Maslowska, J Ohme, CM Segijn Journal of Interactive Advertising 21 (3), 283-296, 2021 | 17 | 2021 |
| The Future of Dataveillance in Advertising Theory and Practice J Strycharz, CM Segijn Journal of Advertising 51 (5), 574-591, 2022 | 13 | 2022 |
Hilde VoorveldAssociate Professor of Persuasion & New Media Technologies, Amsterdam School of CommunicationVerifierad e-postadress på uva.nl
