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Boon Chong Lim
Boon Chong Lim
Nanyang Business School, Nanyang Technological University
Verifierad e-postadress på ntu.edu.sg
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År
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs
HT Keh, M Der Foo, BC Lim
Entrepreneurship theory and practice 27 (2), 125-148, 2002
10862002
The impact of word-of-mouth communication on attribute evaluation
BC Lim, CMY Chung
Journal of Business Research 64 (1), 18-23, 2011
2332011
Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands
BC Lim, CMY Chung
Asia Pacific Journal of Marketing and Logistics 26 (1), 39-53, 2014
952014
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Artiklar 1–3